Cheeky Babe

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Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - 107.9
  • Trustpilot - 4/5 (2,536 reviews)
  • This is an unclaimed profile. Cheeky Babe has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Cheeky Babe Sustainability Profile

Cheeky Babe is not currently tracking sustainability.

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - 107.9
  • Trustpilot - 4/5 (2,536 reviews)
  • This is an unclaimed profile. Cheeky Babe has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
Cheeky Babe’s sustainability picture is mixed and partly unclear because the scraped material points to more than one related brand name. The strongest verified signal is that Cheeky Baby Products Ltd is a Certified B Corporation, which means it has passed a formal check on social and environmental performance. There are also third-party review scores that suggest customers are generally happy with product comfort and fit, though those reviews are not about sustainability itself. On the brand side, Cheeky Pants says it focuses on reusable products, lower-waste packaging, energy saving in its warehouse, recycling, and support for charities. Some of these claims are self-reported and not independently verified here.

Positive Sentiment Found
Public sentiment in the scraped material is mostly positive where customer reviews are available, but those reviews focus on product experience rather than sustainability. Trustpilot shows a 4.0 out of 5 rating from 2,536 reviews for www.cheekboss.com, and a 3.9 out of 5 rating from 302 reviews for getcheeky.com, which suggests many customers are satisfied. Review snippets mention comfort, softness, and a flattering fit. On the sustainability side, the strongest independent signal is that Cheeky Baby Products Ltd is a Certified B Corporation with a score of 107.9, which means it passed a formal assessment of social and environmental performance. That certification is a meaningful third-party sign that the business has been checked against wider standards, not just its own claims.

Common Criticisms:
The main concern in the scraped material is that much of the sustainability story is self-reported and not independently verified here. Cheeky Pants describes waste reduction, packaging changes, energy savings, and recycling, but those claims come from the brand’s own site, so readers cannot treat them as third-party proof. There is also some brand-name confusion in the results, which makes it harder to tell which claims belong to Cheeky Babe, Cheeky Pants, Cheeky Chickadee, or Cheeky Baby Products Ltd. One Trustpilot page for cheekychickadeestore.com shows a low 2.1 out of 5 rating from 37 reviews, which points to weaker consumer sentiment on at least one related site, though it is not clear that this is the same business. The Sustainability Tracker profile is also marked unverified, meaning the brand has not confirmed the public information there.

Cheeky Babe Sustainability Actions

Reusable products to cut waste

Cheeky Pants says its main sustainability approach is to replace disposable items with reusable ones. Its cloth nappies, cloth wipes, period pants, and cloth period pads are presented as alternatives to single-use products that create landfill waste. The idea is simple: if customers switch to reusable products, they should throw away less over time. This is a direct waste-reduction strategy, since the products are meant to be used again and again instead of being binned after one use.

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Lower-packaging changes

Cheeky Pants says it has changed how it packs and ships products to reduce waste. It uses sturdy paper mailers for smaller items, cardboard boxes for larger items, and bulk shipping for some products so there is less individual packaging. The company also says it stopped using biodegradable plastic mailers after learning they only broke down in home composting, not in landfill. That shows an effort to avoid packaging claims that do not match real-world disposal conditions.

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Energy-saving warehouse steps

Cheeky Pants says it has taken steps to reduce energy use in its warehouse. It uses low-energy LED lighting and placed its pick-and-pack area to make better use of natural light and solar gain, which can lower heating needs. The company also says staff are encouraged to walk or cycle to work, with cycle parking provided. It adds that a partner factory in Pakistan uses a solar energy bank to generate electricity for the factory.

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Reuse and recycling of materials

Cheeky Pants says it tries to reuse packaging wherever possible and recycle products at the end of their life. Staff are encouraged to bring in packaging that can be used again, and the company says it gives away large boxes it does not need. It also says its textile products can be sent to textile recycling when they are worn out, and its soaking boxes can be recycled as polypropylene, which is a type of plastic marked as recycling group 5.

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Donating returned items

Cheeky Pants says it does not want usable returned stock to go to waste. If returned items are clean but cannot be resold, the company says it forwards them to women’s refuge charities or other charities it supports. This is a form of reuse and donation that keeps products in use for longer and may help people who need them.

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Is Cheeky Babe Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

Sustainable Development Goals

Cheeky Babe is committed to advancing these Global Goals to promote prosperity for people & planet.

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Frequently Asked Questions

Has Cheeky Babe published a sustainability report?

Confidence: Low. As of July 2026, no clear public sustainability report for Cheeky Babe was found in the material provided. The brand does share sustainability information on its own site, including packaging, waste, and energy steps, but that is not the same as a formal report. A separate company page in the results also points to an ESG report archive for Bath & Body Works, which is not Cheeky Babe. Consumers who want a fuller picture may need to ask the brand directly for a report or verified data.. Sources: Cheeky Pants sustainability page, Bath & Body Works reports - https://www.cheekypants.com/sustainability.html?srsltid=AfmBOorjGVIQbMOE1NX5vYU5HLr0JwOWDqi0M3jTqbH3pvNXJvgrwagN, https://www.bbwinc.com/about-us/sustainability-and-impact/sustainability-and-impact-reports

What is Cheeky Babe's sustainability rating?

Confidence: High. As of July 2026, the clearest independent sustainability rating in the material is B Corp certification for Cheeky Baby Products Ltd, with a score of 107.9. B Corp is a certification for companies that meet verified standards on social and environmental performance. The scraped material also shows Trustpilot customer ratings of 4.0 out of 5 from 2,536 reviews for one related Cheeky page and 3.9 out of 5 from 302 reviews for another, but those are customer service scores, not sustainability ratings.. Sources: B Corp, Trustpilot, Trustpilot - https://www.bcorporation.net/en-us/find-a-b-corp/company/cheeky-baby-products-ltd/, https://www.trustpilot.com/review/www.cheekboss.com, https://www.trustpilot.com/review/getcheeky.com?page=2

What sustainability certifications does Cheeky Babe have?

Confidence: High. As of July 2026, the main certification shown in the material is B Corp for Cheeky Baby Products Ltd. B Corp is a third-party certification that checks a company’s impact on workers, customers, community, and the environment. The scraped content also mentions other certifications and standards for unrelated brands and venues, such as LEED and TRUE Platinum, but those do not appear to belong to Cheeky Babe. No other Cheeky Babe-specific certification was clearly confirmed here.. Sources: B Corp - https://www.bcorporation.net/en-us/find-a-b-corp/company/cheeky-baby-products-ltd/

What is Cheeky Babe doing about waste and packaging?

Confidence: Moderate. As of July 2026, Cheeky Pants says it is trying to cut waste by selling reusable products instead of disposable ones. It also says it uses paper mailers, cardboard boxes, bulk shipping, and recyclable materials, and that it stopped using biodegradable plastic mailers after learning they only broke down in home composting, not landfill. That is a useful sign of more careful packaging choices, but the details come from the brand itself rather than an independent audit. Consumers who care about packaging can ask for proof of recycled content and end-of-life options.. Sources: Cheeky Pants sustainability page - https://www.cheekypants.com/sustainability.html?srsltid=AfmBOorjGVIQbMOE1NX5vYU5HLr0JwOWDqi0M3jTqbH3pvNXJvgrwagN

Is Cheeky Babe ethical in its supply chain and labour practices?

Confidence: Moderate. As of July 2026, the material gives only partial evidence. Cheeky Pants says it works with trusted factories in Turkey, Pakistan, and China, and it mentions a solar energy bank at a partner factory in Pakistan. It also says it supports charities and tries to reduce waste in its own operations. However, the material does not provide detailed public data on wages, working hours, audits, or supplier standards. The B Corp certification is a positive sign, but it does not by itself answer every labour question. Consumers can ask for supplier policies and audit summaries.. Sources: Cheeky Pants sustainability page, B Corp - https://www.cheekypants.com/sustainability.html?srsltid=AfmBOorjGVIQbMOE1NX5vYU5HLr0JwOWDqi0M3jTqbH3pvNXJvgrwagN, https://www.bcorporation.net/en-us/find-a-b-corp/company/cheeky-baby-products-ltd/

What is Cheeky Babe doing about carbon emissions?

Confidence: Low. As of July 2026, Cheeky Babe has not publicly disclosed a full carbon footprint in the material provided. Cheeky Pants says it uses LED lighting, natural light, solar gain, and a solar-powered partner factory, which may help lower emissions, but no company-wide carbon number was shown. A separate sustainability tracker page for a related brand also shows emissions fields without clear public values. Consumers who want a real carbon figure should ask for Scope 1, 2, and 3 emissions data, which means direct, energy-related, and supply-chain emissions.. Sources: Cheeky Pants sustainability page, Sustainability Tracker - https://www.cheekypants.com/sustainability.html?srsltid=AfmBOorjGVIQbMOE1NX5vYU5HLr0JwOWDqi0M3jTqbH3pvNXJvgrwagN, https://www.sustainabilitytracker.com/brand/cheeky-chickadee/

Is Cheeky Babe's sustainability information independently verified?

Confidence: High. As of July 2026, only part of the picture is independently verified. The B Corp certification for Cheeky Baby Products Ltd is a strong third-party check. But the sustainability details on Cheeky Pants’ own website are self-reported, and the Sustainability Tracker profile shown in the material is marked unverified. That means the public information there has not been confirmed by the brand. For a clearer view, consumers can ask for third-party proof of packaging claims, supplier standards, and emissions data.. Sources: B Corp, Sustainability Tracker - https://www.bcorporation.net/en-us/find-a-b-corp/company/cheeky-baby-products-ltd/, https://www.sustainabilitytracker.com/brand/cheeky-chickadee/

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