Fibre Cycle

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Fibre Cycle Sustainability Actions

Uses recycled paper litter

Fibre Cycle says its Breeder Celect cat litter is made from 99% recycled paper. The brand says this product avoids chemicals and additives, and it also says it does not use silica or clay, which it links to strip mining. It describes the litter as absorbent and soft for cats, and says it can be composted after the waste is removed, although it tells customers to check local council rules first.

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Makes low-dust pet bedding

The brand says its back-2-nature small animal bedding and litter is made from 99% recycled paper. It says the pellets are shaped to absorb moisture better than regular bedding, which can help keep small pets drier and reduce irritation. Fibre Cycle also says the product is low in dust, which it presents as a better option than hay or pine shavings for some animals. It says the bedding can be composted after waste is removed, subject to local rules.

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Sells corn-based cat litter

Fibre Cycle says World’s Best Cat Litter is made from naturally absorbent corn. It presents the range as a natural cat litter option with clumping formulas for different household needs, including homes with multiple cats. The source material does not give independent proof of the environmental impact of the corn supply, but it does show that the brand is offering a plant-based alternative to some mineral-based litters.

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Runs Australian manufacturing sites

Fibre Cycle says it has manufacturing sites in several Australian states, including South Australia, Victoria, Queensland, and Western Australia. It also says one of its sites was rebuilt after a fire in 2014 and that its Toowoomba plant was expanded in 2020, with further site growth in 2022 and 2024. These details show ongoing investment in its production network, but the material does not provide clear environmental performance data for the sites.

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