Fibre Cycle

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Fibre Cycle Sustainability Profile

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - Locked
  • B Corp - Not found
  • Trustpilot - Not found
  • This is an unclaimed profile. Fibre Cycle has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Fibre Cycle is a pet care brand that says it focuses on products that are kinder to pets and the planet. Its website says the company has been working since 1989 and is part of the Kent Group family. The brand highlights recycled paper cat litter, low-dust bedding, and corn-based cat litter as examples of products made to reduce harm and avoid some common pet-care materials linked to strip mining or heavy waste. It also says it makes products in Australia and the UK and operates several manufacturing sites. Public third-party sustainability ratings were not found in the material provided.

Positive Sentiment Found
Public sentiment in the material is mostly positive, but it is limited. The brand’s own website presents a clear sustainability story, with claims about recycled paper litter, low-dust bedding, and products made to avoid harm to pets and the planet. Outside the brand’s site, the only clearly relevant third-party signal is Good On You’s explanation of how it rates brands, which shows that it assesses supply chains, workers, climate, waste, and animal welfare using public evidence. Commons also appears as a sustainability-focused app and brand directory that helps people choose more responsible purchases, but no direct review of Fibre Cycle itself was provided. There were no independent sustainability ratings or certifications for Fibre Cycle in the material, so the positive picture is based mainly on the brand’s own disclosures rather than outside verification.

About Fibre Cycle

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Fibre Cycle Sustainability Actions

Uses recycled paper litter

Fibre Cycle says its Breeder Celect cat litter is made from 99% recycled paper. The brand says this product avoids chemicals and additives, and it also says it does not use silica or clay, which it links to strip mining. It describes the litter as absorbent and soft for cats, and says it can be composted after the waste is removed, although it tells customers to check local council rules first.

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Makes low-dust pet bedding

The brand says its back-2-nature small animal bedding and litter is made from 99% recycled paper. It says the pellets are shaped to absorb moisture better than regular bedding, which can help keep small pets drier and reduce irritation. Fibre Cycle also says the product is low in dust, which it presents as a better option than hay or pine shavings for some animals. It says the bedding can be composted after waste is removed, subject to local rules.

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Sells corn-based cat litter

Fibre Cycle says World’s Best Cat Litter is made from naturally absorbent corn. It presents the range as a natural cat litter option with clumping formulas for different household needs, including homes with multiple cats. The source material does not give independent proof of the environmental impact of the corn supply, but it does show that the brand is offering a plant-based alternative to some mineral-based litters.

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Runs Australian manufacturing sites

Fibre Cycle says it has manufacturing sites in several Australian states, including South Australia, Victoria, Queensland, and Western Australia. It also says one of its sites was rebuilt after a fire in 2014 and that its Toowoomba plant was expanded in 2020, with further site growth in 2022 and 2024. These details show ongoing investment in its production network, but the material does not provide clear environmental performance data for the sites.

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Fibre Cycle Sustainability Commitments

2024

Completed new bird treat facility

The company said it completed the build of a new bird treat facility in 2024. This is a production expansion rather than a public environmental target, but it shows continued investment in its manufacturing base.

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About Fibre Cycle

  • Status
  • Unverified

Sustainable Development Goals

Fibre Cycle is committed to advancing these Global Goals to promote prosperity for people & planet.

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This information references https://fibrecycle.com/home and was sourced on 31/01/2024. Is this your business? Suggest an edit

Frequently Asked Questions

Has Fibre Cycle published a sustainability report?

Confidence: Low. As of September 2026, Fibre Cycle has not publicly shared a standalone sustainability report in the material provided. Its website does mention an APCO action plan, which suggests some packaging-related work, but the actual report or detailed results were not included here. That means there is not enough public evidence to judge the full scope of its environmental or social performance. Consumers who want more detail can ask Fibre Cycle directly for its latest sustainability, packaging, or ESG documents.. Sources: Fibre Cycle, Fibre Cycle story - https://fibrecycle.com/, https://fibrecycle.com/our-story

What is Fibre Cycle's sustainability rating?

Confidence: Low. As of September 2026, Fibre Cycle does not appear to have a published sustainability rating from Good On You, B Corp, or Trustpilot in the material provided. Good On You explains that it rates brands using public evidence across workers, planet, and animals, but no Fibre Cycle score was shown. That means there is no independent rating here to confirm how strong its sustainability performance is. Consumers can check the brand’s own disclosures and ask for third-party verification if they want more certainty.. Sources: Good On You, Fibre Cycle - https://goodonyou.eco/how-we-rate/, https://fibrecycle.com/our-story

What sustainability certifications does Fibre Cycle have?

Confidence: Low. As of September 2026, no independent sustainability certifications were clearly listed for Fibre Cycle in the material provided. The brand says some products use 99% recycled paper and that some items can be composted after waste is removed, but those are product claims, not formal certifications. No B Corp, GOTS, ISO 14001, or similar certification was shown here. Consumers who want proof should ask Fibre Cycle whether any products or sites are certified and request the certificate names and dates.. Sources: Fibre Cycle, Fibre Cycle contact - https://fibrecycle.com/newzealand, https://fibrecycle.com/contact-us

What is Fibre Cycle's carbon footprint?

Confidence: Low. As of September 2026, Fibre Cycle has not publicly disclosed a carbon footprint figure in the material provided. There is no Scope 1, Scope 2, or Scope 3 emissions data here. Scope 1 means direct emissions from a company’s own operations, Scope 2 means emissions from purchased energy, and Scope 3 means emissions across the wider supply chain. Without those numbers, it is not possible to compare the brand’s climate impact with other companies. Consumers can ask Fibre Cycle for its latest emissions data and reduction targets.. Sources: Fibre Cycle, Fibre Cycle contact - https://fibrecycle.com/our-story, https://fibrecycle.com/contact-us

Is Fibre Cycle's packaging sustainable?

Confidence: Moderate. As of September 2026, Fibre Cycle gives some signs that its packaging and product materials are designed to be lower impact, but the evidence is limited. The brand says products like Breeder Celect and back-2-nature are made from 99% recycled paper, and it says some products can be composted after waste is removed, subject to local council rules. That suggests a focus on reuse and recycling, but the material does not show a full packaging assessment or independent verification. Consumers may want to ask whether the outer packaging is recyclable too.. Sources: Fibre Cycle, Fibre Cycle story - https://fibrecycle.com/newzealand, https://fibrecycle.com/our-story

Is Fibre Cycle ethical on labour and supply chain issues?

Confidence: Low. As of September 2026, there is not enough public information in the material provided to judge Fibre Cycle’s labour or supply chain practices. The brand says it works with sites in Australia and the UK and is part of the Kent Group family, but it does not publish worker policies, audit results, or supply chain tracing details here. That means there is no clear public evidence on wages, working conditions, or supplier standards. Consumers who care about ethics should ask for a supplier code of conduct and any audit summaries.. Sources: Fibre Cycle contact, Fibre Cycle story - https://fibrecycle.com/contact-us, https://fibrecycle.com/our-story

What is Fibre Cycle doing about sustainability?

Confidence: Moderate. As of September 2026, Fibre Cycle says it is trying to reduce harm by using recycled paper, low-dust materials, and plant-based cat litter. It also says it has been on a mission since 1989 to do better and that it wants products that do no harm to pets or the planet. The brand mentions an APCO action plan, which likely relates to packaging under the Australian Packaging Covenant Organisation, but the details were not included here. The overall picture is positive in tone, but still mostly self-reported.. Sources: Fibre Cycle, Fibre Cycle story - https://fibrecycle.com/, https://fibrecycle.com/our-story

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