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bol.com Sustainability Actions

B Corp certification

Our B Corp certification shows how seriously we take this mission and the high standards we strive for.

Globe label for products

More than a million products on our platform have a special label: the globe. This label shows which products offer significant sustainability benefits compared to similar items. Every product with a globe meets one or more certifications or criteria we’ve defined together with Milieu Centraal.

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Smart packaging and delivery

In 2025, we built on earlier innovations like smart packing machines and packaging-free shipping. Our updated mono-packing machines save 27% cardboard and 60% glue, cutting COâ‚‚ emissions per parcel by 28%. We also send more products in their original packaging, without an extra bol box. In 2024, this applied to 9% of items, saving 4 million kilos of cardboard.

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Local wind and solar energy

From packaging and transport to energy use – together, we’re taking steps toward a future where convenience and sustainability go hand in hand. We work on improvements every single day: from smart packaging and sustainable delivery to using 100% local wind and solar energy in our buildings.

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Refurbished items on platform

We have really made progress on our circular ambitions. Refurbished items are now among the new offers. Not hidden, but on the same page. We started with smartphones, laptops, tablets and smartwatches – and customers are responding positively. And the most important thing is: it is no longer a test. It is the start of something structural.

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Repairs and second life

Repair is another — 90,000 items have been successfully repaired in 2024. In addition, returns are given a second life via BuyBay, thrift stores or as a Return Deal, and we currently offer second-hand books and games.

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Children's books donation

In total, we donated more than 441,000 children's books to children in the Netherlands, Belgium and Suriname in 2024.

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Women in leadership

We have further expanded our Women in Product & Tech and Women in Leadership programs to ensure an increasingly better male-female ratio. The percentage of women in leadership grew to 43.4% last year, in Tech to 28%.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About bol.com

  • Status
  • Unverified
  • Employees
  • 500+
  • Country
  • Netherlands