Better Nature

Not verified. Claim this page

Visit Website

Better Nature Sustainability Actions

Raised £1.1M funding

Better Nature has secured £1.1M ($1.5M) on the back of its best quarter to date. The capital came primarily from angel investors, 70% of whom were existing shareholders. It will enable the firm to accelerate its sales and marketing initiatives, double down on innovation, and widen the appeal of its tempeh products as high-protein, gut-friendly options.

Revamped recipe protein content

This year, it revamped its recipe to increase the protein content from 19g per 100g serving to 22g, the equivalent of three eggs or two-thirds of a chicken breast.

Expanded UK and Germany sales

Better Nature’s portfolio comprises five SKUs, including a smoky tempeh block and BBQ-marinated pieces, which are listed nationally at various retailers in the UK, and in over 1,300 stores in Germany. Its original tempeh is now the best-selling tempeh SKU in Tesco, while it is the sole tempeh brand in Asda, with full estate distribution.

Expanded into Austria

Internationally, we’re also making waves – in Germany, our revenues skyrocketed [by] 330% year-on-year in Q2 2025, making us the leading tempeh brand in the market,” she added. “We’ve expanded into Austria, and we’re gearing up for launches in two more international markets later this year.

Promoted tempeh as chicken swap

The aim is to challenge “the mindless consumption of chicken” to help health-conscious consumers swap poultry for tempeh. Roberts said: “People are less focused on vegan food vs non-vegan food. Instead, they’re looking for food that’s good for them, the planet and animals vs food that’s not.”

12 13 15

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Better Nature

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • United Kingdom

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.