Better Nature

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Sustainability Summary

  • This is an unclaimed profile. Better Nature has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Better Nature Sustainability Profile

Sustainability Summary

  • This is an unclaimed profile. Better Nature has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

 
Better Nature is a UK tempeh brand founded in 2018 by Amadeus Driando Ahnan-Winarno, Elin Roberts, Fabio Rinaldo, Chris Kong and Dr. Ando (Driando) Ahnan-Winarno. Its sustainability-related positioning centres on tempeh as a plant-based protein alternative, with the brand describing it as a way to help consumers choose food that is better for them, the planet and animals. The company says tempeh offers high protein, extra fibre and gut health benefits, and it has framed its growth around displacing chicken and widening the appeal of tempeh in the UK and overseas.

About Better Nature

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • United Kingdom

Better Nature Sustainability Actions

Raised £1.1M funding

Better Nature has secured £1.1M ($1.5M) on the back of its best quarter to date. The capital came primarily from angel investors, 70% of whom were existing shareholders. It will enable the firm to accelerate its sales and marketing initiatives, double down on innovation, and widen the appeal of its tempeh products as high-protein, gut-friendly options.

Revamped recipe protein content

This year, it revamped its recipe to increase the protein content from 19g per 100g serving to 22g, the equivalent of three eggs or two-thirds of a chicken breast.

Expanded UK and Germany sales

Better Nature’s portfolio comprises five SKUs, including a smoky tempeh block and BBQ-marinated pieces, which are listed nationally at various retailers in the UK, and in over 1,300 stores in Germany. Its original tempeh is now the best-selling tempeh SKU in Tesco, while it is the sole tempeh brand in Asda, with full estate distribution.

Expanded into Austria

Internationally, we’re also making waves – in Germany, our revenues skyrocketed [by] 330% year-on-year in Q2 2025, making us the leading tempeh brand in the market,” she added. “We’ve expanded into Austria, and we’re gearing up for launches in two more international markets later this year.

Promoted tempeh as chicken swap

The aim is to challenge “the mindless consumption of chicken” to help health-conscious consumers swap poultry for tempeh. Roberts said: “People are less focused on vegan food vs non-vegan food. Instead, they’re looking for food that’s good for them, the planet and animals vs food that’s not.”

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Better Nature Sustainability Commitments

2025

Launch in two markets

We’ve expanded into Austria, and we’re gearing up for launches in two more international markets later this year.

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What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Better Nature

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • United Kingdom

Sustainable Development Goals

Better Nature is committed to advancing these Global Goals to promote prosperity for people & planet.

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