Australian Wool Services

Not verified. Claim this page

Visit Website

Australian Wool Services Sustainability Profile

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - Not found
  • This is an unclaimed profile. Australian Wool Services has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
Australian Wool Innovation (AWI) presents wool as a natural fibre with environmental benefits and says it is working to improve the sustainability of the Australian wool industry. Its site highlights research on soil, water, biodiversity, microplastics, and greenhouse gas emissions, plus a roadmap called Woolmark+ that supports woolgrowers and supply chain partners. AWI also points to industry standards and certification schemes that aim to improve traceability and farm practices. Much of the material is self-reported, so it shows the company’s own sustainability priorities more than outside judgement. Still, the overall picture is of an industry body trying to link wool production with lower-impact farming and better environmental management.

Positive Sentiment Found
Publicly available third-party material in the provided content is limited, but the strongest positive signal comes from Good On You’s own description of its role as an independent sustainability ratings platform that assesses brands on public evidence. The content does not show a direct Good On You rating for Australian Wool Services, but it does show that the brand sits in a sector where independent sustainability review is possible. The only other third-party signals are Trustpilot pages for unrelated wool brands and B Corp examples for other companies, so they do not say anything direct about Australian Wool Services itself. Overall, there is no strong outside praise for this brand’s sustainability reputation in the material, beyond the fact that its wool research and standards work is presented in a way that could support future independent assessment.

About Australian Wool Services

  • Status
  • Unverified

Australian Wool Services Sustainability Actions

Published sustainability progress report

AWI says it has published an Australian Wool Sustainability Progress Report that looks back at 20 years of sustainability programs, initiatives, and achievements in the wool industry. The report also says there are still ongoing challenges for woolgrowers, especially around biodiversity, climate impact, and resilience on farms and in local communities. This shows AWI is tracking long-term environmental work rather than treating sustainability as a one-off project.

12 13 15

Built the Woolmark+ roadmap

AWI has developed Woolmark+, a roadmap of planned and ongoing practical steps for woolgrowers and supply chain partners. The program is meant to support sustainability targets, including cutting emissions and improving productivity. AWI says the roadmap covers work from the lab to the farm gate and beyond, and that a March 2025 update was published on the status of 13 initiatives. This suggests a structured industry program rather than a single campaign.

9 12 13

Funded wool biodegradability research

AWI has funded research with AgResearch on how wool breaks down in the environment. The site says both untreated wool and machine-washable wool biodegrade in industrial composting and marine conditions, while synthetic fibres do not. It also says the resin used in machine-washable wool did not add microplastic pollution in the study. This research is used to support claims about wool’s end-of-life impact.

12 14 15

Studied wool’s use-phase impact

AWI commissioned a life cycle assessment (a study that looks at environmental impact across a product’s life) with several universities and research bodies. The study says wool garments are usually washed at lower temperatures, washed less often, less likely to be tumble dried, and more likely to be reused or recycled after first use. AWI uses this to argue that wool can have a lower environmental impact during the use phase than some other common fibres.

12 13

Created plastic leak guidelines

AWI says it worked with 35 organisations on the Plastic Leak Project Guidelines, which it describes as the first science-based method for mapping and measuring plastic leakage from industry. The guidelines help estimate how much plastic and microplastic is released by supply chains, but AWI notes they do not yet measure the harm caused. This is a practical step toward better tracking and reduction of plastic pollution.

12 14
See All (7)

Australian Wool Services Sustainability Commitments

2025

Update Woolmark+ initiatives

AWI says a March 2025 update was published on the status of the 13 initiatives in the Woolmark+ roadmap. The roadmap is described as a package of planned and ongoing actions to help woolgrowers and supply chain partners reach sustainability targets. The update suggests AWI is continuing to develop and track the program through 2025.

2028

Deliver the 2025–2028 strategic plan

AWI’s Strategic Plan 2025–2028 sets out investment priorities for research, development, and marketing over the three years from 1 July 2025. The plan is meant to support the wool industry’s resilience, sustainable growth, and response to changing global conditions. This is a future-facing commitment to keep sustainability inside AWI’s core planning through 2028.

2026

Hold the 2026 AGM virtually

AWI says its 2026 Annual General Meeting will be held virtually on 13 November 2026. This is not a sustainability target on its own, but it is a future governance action that the company has already scheduled. It shows the organisation has set a specific date for a formal company process.

Is Australian Wool Services Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

About Australian Wool Services

  • Status
  • Unverified

Sustainable Development Goals

Australian Wool Services is committed to advancing these Global Goals to promote prosperity for people & planet.

Logo

Logo

Logo

Logo

Logo

Logo

This information references https://www.wool.com/ and was sourced on 30/04/2025. Is this your business? Suggest an edit

Frequently Asked Questions

Has Australian Wool Services published a sustainability report?

Confidence: Moderate. As of October 2026, Australian Wool Services has published an Australian Wool Sustainability Progress Report on its own website. The report looks back at 20 years of industry sustainability work and says there are still challenges around biodiversity, climate impact, and resilience. It is a company-published report, so it shows the organisation’s own view rather than an outside audit. Consumers who want more detail can review the report and compare it with any independent assessment if one becomes available.. Sources: Australian Wool Services, Australian Wool Services - https://www.wool.com/sustainability/, https://www.wool.com/

What is Australian Wool Services' sustainability rating?

Confidence: Low. As of October 2026, Australian Wool Services does not have a published sustainability rating from Good On You, B Corp, or Trustpilot in the provided material. The brand shares a lot of its own sustainability information, but there is no clear third-party score for the company itself here. That means the public picture is incomplete. Consumers who want a more independent view can check whether the brand has been assessed on Good On You or ask the company for any external review it uses.. Sources: Good On You, Australian Wool Services - https://partnerships.goodonyou.eco/about, https://www.wool.com/sustainability/

What sustainability certifications does Australian Wool Services have?

Confidence: Moderate. As of October 2026, the material points to the Australian Wool Sustainability Scheme, which offers SustainaWOOL and ResponsiWOOL certification for wool properties. These are industry certifications that check whether growers meet sustainability standards, including soil health, biodiversity, water quality, and greenhouse gas outcomes. The site also says properties go through desktop audits and on-farm inspections. The provided content does not show a separate B Corp or other global certification for Australian Wool Services itself.. Sources: Australian Wool Sustainability Scheme, Australian Wool Services - https://www.australianwoolsustainability.com.au/Caring-for-our-environment/, https://www.wool.com/sustainability/

What is Australian Wool Services doing about carbon emissions?

Confidence: High. As of October 2026, Australian Wool Services says it is working on lower-emission wool production through Woolmark+ and the Woolmark+ Australian Wool Insetting Program. The company says the program is meant to help woolgrowers reduce greenhouse gas (GHG) emissions on-farm through insetting, which means cutting emissions within the supply chain rather than buying offsets elsewhere. It also says it is researching methane reduction, better feed, genetics, and soil carbon. The company’s own material shows a clear focus on emissions, but it is still mostly a plan and research program rather than a published emissions result.. Sources: Australian Wool Services, Australian Wool Services - https://www.wool.com/sustainability/, https://www.awiextensionwa.com/resources/australian-wool-production-is-in-the-box-seat-to-help-livestock-industries-become-part-of-the-climate-solution2/

Is Australian Wool Services' wool packaging or fibre sustainable?

Confidence: Moderate. As of October 2026, Australian Wool Services says wool itself is a renewable, recyclable, and biodegradable fibre, and it points to research showing wool biodegrades in marine and composting conditions. That supports the company’s case for wool as a lower-impact fibre. However, the material does not give a clear packaging policy for the company, and the sustainability claims are mostly about the fibre and farming system rather than packaging. Consumers should treat the fibre claims as company-backed and research-based, but still look for product-specific details if packaging matters to them.. Sources: Australian Wool Services, Australian Wool Services - https://www.wool.com/environment, https://www.wool.com/sustainability/

Is Australian Wool Services ethical on labour and supply chain issues?

Confidence: Moderate. As of October 2026, Australian Wool Services says it works across the wool supply chain and uses consultation, research, and industry standards to support growers, brands, and manufacturers. The Australian Wool Sustainability Scheme also says it uses audits and traceability tools. But the provided material does not include independent evidence on labour conditions, worker pay, or supply chain risks. That means the ethical picture is only partly visible. Consumers who want a fuller answer should ask for independent labour and supply chain reporting.. Sources: Australian Wool Services, Australian Wool Sustainability Scheme - https://www.wool.com/about-awi/, https://www.australianwoolsustainability.com.au/Caring-for-our-environment/

What is Australian Wool Services doing about sustainability?

Confidence: High. As of October 2026, Australian Wool Services is focusing on research, industry standards, and grower support. Its main actions include Woolmark+, environmental research on soil, water, biodiversity, and microplastics, and the Australian Wool Sustainability Scheme for certified wool properties. It also says it works with universities, institutions, and industry partners to study wool’s environmental impact and improve farm practices. The company’s sustainability work is broad, but most of the detail comes from its own website rather than outside reviewers.. Sources: Australian Wool Services, Australian Wool Services, Australian Wool Services - https://www.wool.com/sustainability/, https://www.wool.com/on-farm-research/wool-and-the-environment/, https://www.wool.com/about-awi/

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.