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ASOS Sustainability Actions

Updated Fashion with Integrity

ASOS updated its main sustainability strategy, Fashion with Integrity, in 2024. The company says the new version reflects current best practice, new rules, and changes in how its business works. It keeps the same broad focus on Planet, Product, and People. ASOS also says the strategy is meant to link sustainability with risk management and business resilience, which means it wants environmental and social issues to be part of how the business is run, not treated as a side project.

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Set science-based climate targets

ASOS says its emissions reduction targets have been checked by the Science Based Targets initiative (SBTi, a group that validates company climate targets). It aims to cut absolute Scope 1 and 2 greenhouse gas emissions by 45% by 2030 and reduce Scope 3 emissions from purchased goods and upstream transport by 42% by FY30. Scope 1 and 2 cover direct fuel and electricity use, while Scope 3 covers most of the wider supply chain. ASOS also says it wants net zero across its value chain by 2050.

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Joined RE100 for renewable power

ASOS says it is a member of RE100, a global group of companies that commit to using 100% renewable electricity in their operations. It plans to source 100% renewable electricity across its ASOS estate by 2027. The company says this covers its offices and fulfilment centres, which are its direct operations. It also says it is working with suppliers and logistics partners to support lower-carbon energy use across the wider supply chain.

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Built a circularity framework

ASOS says it has created a circularity framework for its Product pillar. Circularity means designing products so materials can be used again for longer, instead of becoming waste quickly. The framework is split into three parts: Raw Materials, Design & Production, and Use & Recovery. ASOS says it used outside ideas such as the Ellen MacArthur Foundation’s circular economy thinking and the Textiles 2030 Circular Design Toolkit when building this approach.

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Mapped supply chain partners

ASOS says it shares information about its supply chain partners through Open Supply Hub and lists Tier 1, Tier 2, and Tier 3 suppliers on its website. Tiers are different steps in the supply chain, from the factory that makes the item to the mills and raw material sources behind it. Independent reviewers say this is a useful transparency step, but they also note that ASOS does not share enough detail about factory conditions, wages, or subcontracting risks.

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Published material and packaging goals

ASOS says it wants to increase the use of more sustainable materials in its own-brand clothing and to test new packaging materials. It says it is focusing first on cotton, polyester, and viscose, which are some of its most-used materials. It also says that by FY26 it will raise recycled content in plastic mailing and garment bags to at least 95%. These are product and packaging changes meant to reduce waste and lower environmental impact.

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Set supplier training plans

ASOS says it will launch phased training for manufacturers of its own-brand and label clothing on its Circular Design Strategies by FY27. The aim is to help suppliers design products in ways that support reuse, lower impact, and better material choices. The company says the training will be rolled out in stages and will prioritise suppliers based on need. This is a future-facing action, but it is still a concrete step in how ASOS plans to work with its supply chain.

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Created a human rights strategy plan

ASOS says that from 2023 onwards it will publish a detailed human rights strategy and annual implementation reports. It also says it wants third-party brands to sign up to the Transparency Pledge and the ASOS Ethical Trade Policy by 2025. A transparency pledge is a public promise to share more supply chain information. This action is meant to improve visibility into labour practices and ethical trade across the business and its partners.

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