ASOS Sustainability - SustainabilityTracker.com

Sustainability Summary

Good On You - Not good enough (2/5 Planet, 2/5 People, 2/5 Animals)
Ethical Consumer - This information is locked, visit Ethical Consumer's website
B Corp - Not found
Trustpilot - 2.5/5 (asos.ie, 6 reviews)
This is an unclaimed profile. ASOS has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

ASOS says sustainability is built into its “Fashion with Integrity” strategy, which it first launched in 2010 and updated in 2024. The company says it focuses on three areas: Planet, Product, and People. It has science-based emissions targets, a plan to use more renewable electricity, and goals to increase more sustainable materials and packaging. Independent ratings are less positive, though. Good On You rates ASOS “Not Good Enough,” and The Commons Earth gives it an “Insufficient” rating, mainly because it is still a fast fashion business with limited proof of progress on waste, labour, and supply chain impact.

Positive Sentiment Found
Positive third-party sentiment is limited, but there are some signs of progress in independent reviews. Good On You says ASOS has some lower-impact materials, a science-based emissions target, and an animal welfare policy, even though it still rates the brand “Not Good Enough” overall. The Commons Earth also notes that ASOS publishes supply chain partners on Open Supply Hub, has a supplier code of conduct, and shares some emissions data and targets. EcoScanner gives ASOS a 4.1 out of 5 sustainability score and describes stronger areas such as energy management, pollution prevention, and environmental compliance. These sources suggest ASOS has built a visible sustainability structure, even if reviewers disagree on how far that structure goes in practice.

Common Criticisms:
The strongest third-party view is negative. Good On You rates ASOS “Not Good Enough” overall, with 2 out of 5 in Planet, People, and Animals, saying there is no evidence of strong textile-waste action, living wages, or full labour certification in the supply chain. The Commons Earth gives ASOS an “Insufficient” rating and says it is still a fast fashion brand with overproduction, limited repair or take-back services, and weak progress reporting on emissions and materials. Eco-Stylist is also critical, saying ASOS failed its assessment and pointing to missing evidence on wages, water use, closed-loop systems, and stronger circularity. Trustpilot snippets show customer frustration too, especially around customer service, with a poor 2.5 out of 5 score on asos.ie. Together, these sources suggest that ASOS has public targets, but independent reviewers still see major gaps in transparency, labour protection, and waste reduction.

About ASOS

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ASOS Sustainability Actions

Updated Fashion with Integrity

ASOS updated its main sustainability strategy, Fashion with Integrity, in 2024. The company says the new version reflects current best practice, new rules, and changes in how its business works. It keeps the same broad focus on Planet, Product, and People. ASOS also says the strategy is meant to link sustainability with risk management and business resilience, which means it wants environmental and social issues to be part of how the business is run, not treated as a side project.

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Set science-based climate targets

ASOS says its emissions reduction targets have been checked by the Science Based Targets initiative (SBTi, a group that validates company climate targets). It aims to cut absolute Scope 1 and 2 greenhouse gas emissions by 45% by 2030 and reduce Scope 3 emissions from purchased goods and upstream transport by 42% by FY30. Scope 1 and 2 cover direct fuel and electricity use, while Scope 3 covers most of the wider supply chain. ASOS also says it wants net zero across its value chain by 2050.

Joined RE100 for renewable power

ASOS says it is a member of RE100, a global group of companies that commit to using 100% renewable electricity in their operations. It plans to source 100% renewable electricity across its ASOS estate by 2027. The company says this covers its offices and fulfilment centres, which are its direct operations. It also says it is working with suppliers and logistics partners to support lower-carbon energy use across the wider supply chain.

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Built a circularity framework

ASOS says it has created a circularity framework for its Product pillar. Circularity means designing products so materials can be used again for longer, instead of becoming waste quickly. The framework is split into three parts: Raw Materials, Design & Production, and Use & Recovery. ASOS says it used outside ideas such as the Ellen MacArthur Foundation’s circular economy thinking and the Textiles 2030 Circular Design Toolkit when building this approach.

Mapped supply chain partners

ASOS says it shares information about its supply chain partners through Open Supply Hub and lists Tier 1, Tier 2, and Tier 3 suppliers on its website. Tiers are different steps in the supply chain, from the factory that makes the item to the mills and raw material sources behind it. Independent reviewers say this is a useful transparency step, but they also note that ASOS does not share enough detail about factory conditions, wages, or subcontracting risks.

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ASOS Sustainability Commitments

2027

Use 100% renewable electricity

ASOS says it will source 100% renewable electricity across its estate by 2027. This means its offices and fulfilment centres would run on renewable power rather than standard grid electricity. The company says this is part of its wider climate plan and sits alongside its work with RE100, the business group for companies that commit to renewable electricity use.

2026

Raise recycled packaging content

By FY26, ASOS says it will increase recycled content in plastic mailing and garment bags to at least 95%. It also says it will keep testing new packaging materials, including reusable and paper mailing bags, and reduce packaging use where it can. This is meant to lower waste and prepare for possible rules on single-use plastics and packaging fees.

2027

Train own-brand manufacturers

By FY27, ASOS says it will launch a phased training programme for manufacturers of its own-brand and label clothing on its Circular Design Strategies. The company says the training will start with suppliers it sees as highest priority. The goal is to help suppliers design products in ways that support circularity, which means keeping materials in use for longer and reducing waste.

Frequently Asked Questions

Has ASOS published a sustainability report?

Confidence: High. As of October 2026, ASOS has published sustainability information through its Fashion with Integrity pages and annual reporting updates. It says Fashion with Integrity has been its sustainability and corporate responsibility strategy since 2010, and it updated the strategy in 2024. The Commons Earth also says ASOS publishes high-level annual reports and that its latest annual report was from 2024. Consumers looking for the most current details can check ASOS plc’s sustainability pages and annual report materials.. Sources: ASOS plc sustainability, Fashion with Integrity, The Commons Earth - https://www.asosplc.com/sustainability/, https://www.asosplc.com/sustainability/fashion-with-integrity/, https://brands.thecommons.earth/brand-rating/303/asos

What is ASOS's sustainability rating?

Confidence: High. As of October 2026, ASOS’s third-party sustainability ratings are mixed but mostly negative. Good On You rates it “Not Good Enough” with 2 out of 5 in Planet, People, and Animals. The Commons Earth gives it an “Insufficient” rating. EcoScanner shows a 4.1 out of 5 score, but that site also says ASOS is below average compared with other apparel brands. These ratings use different methods, so they do not mean the same thing, but they all show that ASOS still has major gaps.. Sources: Good On You, The Commons Earth, EcoScanner, Sustainability Tracker - https://directory.goodonyou.eco/brand/asos, https://brands.thecommons.earth/brand-rating/303/asos, https://ecoscanner.com/ratings/asos/, https://sustainabilitytracker.com/brand/asos/

What sustainability certifications does ASOS have?

Confidence: High. As of October 2026, ASOS says its emissions targets have been validated by the Science Based Targets initiative (SBTi, which checks whether climate targets match climate science). It also says it is a member of RE100, a group of companies committed to 100% renewable electricity. The Commons Earth says ASOS uses some fibre certifications, including GOTS (Global Organic Textile Standard, a standard for organic textiles) and GRS (Global Recycled Standard, a standard for recycled content). These are useful signals, but they do not cover the whole business.. Sources: Fashion with Integrity, The Commons Earth - https://www.asosplc.com/sustainability/fashion-with-integrity/, https://brands.thecommons.earth/brand-rating/303/asos

What is ASOS doing about carbon emissions?

Confidence: High. As of October 2026, ASOS says it has science-based emissions targets and a net-zero plan. It aims to cut Scope 1 and 2 emissions by 45% by 2030, reduce Scope 3 emissions by 42% by FY30, and reach net zero across its value chain by 2050. Scope 1 and 2 are direct fuel and electricity emissions, while Scope 3 covers most of the supply chain. ASOS also says it wants 100% renewable electricity across its estate by 2027.. Sources: Fashion with Integrity, The Commons Earth - https://www.asosplc.com/sustainability/fashion-with-integrity/, https://brands.thecommons.earth/brand-rating/303/asos

Is ASOS packaging sustainable?

Confidence: Moderate. As of October 2026, ASOS says it is working to improve packaging, but full details are limited. It says it will raise recycled content in plastic mailing and garment bags to at least 95% by FY26 and is testing reusable and paper mailing bags. The Commons Earth says it could not find clear information on current packaging materials, so the public picture is still incomplete. Consumers who care about packaging may want to check whether ASOS has updated this target and how much plastic it still uses.. Sources: Fashion with Integrity, The Commons Earth - https://www.asosplc.com/sustainability/fashion-with-integrity/, https://brands.thecommons.earth/brand-rating/303/asos

Is ASOS ethical on labour and supply chain issues?

Confidence: High. As of October 2026, ASOS has some labour and supply chain policies, but independent reviewers still see gaps. Good On You says there is no evidence that its supply chain is certified by key labour standards or that workers are paid living wages. The Commons Earth says ASOS has a supplier code of conduct, but it does not address unauthorized subcontracting, living wages, or regular partner audits well enough. ASOS does publish some supplier information, which helps transparency, but the available evidence does not show strong labour protection across the whole supply chain.. Sources: Good On You, The Commons Earth, Eco-Stylist - https://directory.goodonyou.eco/brand/asos, https://brands.thecommons.earth/brand-rating/303/asos, https://www.eco-stylist.com/how-sustainable-is-asos/

What is ASOS doing to make products more sustainable?

Confidence: High. As of October 2026, ASOS says it is trying to make its own-brand products more sustainable by increasing recycled or lower-impact materials and using a circularity framework. It says it wants all own-brand products to use more sustainable or recycled materials by 2030 and is focusing first on cotton, polyester, and viscose. It also says it will train manufacturers on circular design by FY27. Independent reviewers say these plans are real, but they also note that ASOS still operates as a fast fashion brand, so the impact depends on how much progress it actually makes.. Sources: Fashion with Integrity, Good On You, The Commons Earth - https://www.asosplc.com/sustainability/fashion-with-integrity/, https://directory.goodonyou.eco/brand/asos, https://brands.thecommons.earth/brand-rating/303/asos

ASOS Sustainability Profile

Sustainability Summary

About ASOS