Apero Label

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Apero Label Sustainability Actions

Donations to women's shelters

Apéro says it has donated more than $87,000 to Women’s Community Shelters, an Australian charity that supports women facing homelessness or domestic abuse. The brand presents this as part of its wider effort to support women beyond selling clothes. It also says it has taken part in charity events and fundraisers for groups such as The Pyjama Foundation, Make-A-Wish, Red Frogs, and Thread Together. These activities are social-impact actions rather than product changes, but they are part of the brand’s sustainability and responsibility story.

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Compostable packaging used

The brand says it ships orders in compostable, reusable mailers from Hero Packaging. It describes these mailers as plant-based and says they are made from materials like PLA and cornstarch, which are meant to cut plastic waste. Apéro also says it uses a natural-fibre drawstring bag to protect items in transit, and that customers can reuse it. The brand says it is working to remove single-use plastic from the business over time. This is a packaging change aimed at reducing waste, not a full packaging overhaul.

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Factory audit by SMETA

Apéro says its factories in Guangzhou, China have been assessed and certified through SMETA, which stands for Sedex Members Ethical Trade Audit. SMETA is a factory audit used to check working conditions, labour practices, and other ethical trade issues in supply chains. The brand says the audit process includes site tours, document checks, staff and management interviews, and a final report. This suggests the company has taken steps to review factory conditions, although the public page does not give the audit results or dates.

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Uses natural and recycled fibres

Apéro says it is actively incorporating natural and recycled fibres into its clothing. It also says it designs pieces to last across different stages of motherhood, so they can be worn for longer than a single season. That approach is meant to reduce waste by making clothes more useful over time. The brand does not publish detailed material breakdowns on the pages provided, but it does state that fabric choice is part of its sustainability approach.

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Loyalty and referral program

Apéro runs a rewards program where customers earn points for purchases, reviews, and social follows, and can also refer friends for discounts. This is not a sustainability action by itself, but it is part of the brand’s current customer program. It may support repeat buying, which can cut down on one-off purchases, but the page does not frame it as an environmental measure. Because of that, it is best treated as a business action rather than a sustainability commitment.

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