Apero Label

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Apero Label Sustainability Profile

Sustainability Summary

  • Good On You - Not found
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - 2.6/5 (5 reviews)
  • This is an unclaimed profile. Apero Label has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Apéro Label is an Australian maternity fashion brand that says it designs clothes for pregnancy, nursing, and life after birth. Its sustainability story focuses on longer-lasting styles, natural and recycled fibres, compostable packaging, and factory checks through SMETA (Sedex Members Ethical Trade Audit, a social compliance audit for factories). It also says it gives back through charity donations and a partnership model that sends money from some purchases to women- and planet-focused causes. Independent rating coverage is limited, so the public picture is mostly based on the brand’s own disclosures plus a small number of third-party listings.

Positive Sentiment Found
Public positive sentiment is limited, but the available third-party signals are not strongly negative. Trustpilot shows a 2.6 out of 5 score based on 5 reviews, which is low overall, yet the small review count means it is not a broad sample. Independent directory coverage from Good On You and Commons Earth shows that the brand is at least visible in sustainability-focused fashion listings, even though no public score for Apéro Label is shown in the material provided. The brand’s own disclosures also point to some independently checkable practices, such as SMETA factory audits and compostable packaging, which may help explain why it appears in sustainability directories. Overall, the positive picture is modest and mostly based on the brand’s stated actions rather than strong outside praise.

Common Criticisms:
The main negative signal is a weak Trustpilot score: Apéro Label is rated 2.6 out of 5 from 5 reviews, which suggests some customers have had poor experiences. The review count is small, so it does not prove a wide pattern, but it does show that public customer sentiment is not especially strong. There is also a transparency gap. The brand says it uses natural and recycled fibres, compostable packaging, and SMETA factory audits, but the pages provided do not include detailed material percentages, audit results, or full supply-chain data. That means some claims are hard to verify from public information alone. SustainabilityTracker also marks the brand as unverified, which means the listed commitment is not independently confirmed by the brand on that platform.

About Apero Label

  • Status
  • Unverified

Apero Label Sustainability Actions

Donations to women's shelters

Apéro says it has donated more than $87,000 to Women’s Community Shelters, an Australian charity that supports women facing homelessness or domestic abuse. The brand presents this as part of its wider effort to support women beyond selling clothes. It also says it has taken part in charity events and fundraisers for groups such as The Pyjama Foundation, Make-A-Wish, Red Frogs, and Thread Together. These activities are social-impact actions rather than product changes, but they are part of the brand’s sustainability and responsibility story.

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Compostable packaging used

The brand says it ships orders in compostable, reusable mailers from Hero Packaging. It describes these mailers as plant-based and says they are made from materials like PLA and cornstarch, which are meant to cut plastic waste. Apéro also says it uses a natural-fibre drawstring bag to protect items in transit, and that customers can reuse it. The brand says it is working to remove single-use plastic from the business over time. This is a packaging change aimed at reducing waste, not a full packaging overhaul.

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Factory audit by SMETA

Apéro says its factories in Guangzhou, China have been assessed and certified through SMETA, which stands for Sedex Members Ethical Trade Audit. SMETA is a factory audit used to check working conditions, labour practices, and other ethical trade issues in supply chains. The brand says the audit process includes site tours, document checks, staff and management interviews, and a final report. This suggests the company has taken steps to review factory conditions, although the public page does not give the audit results or dates.

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Uses natural and recycled fibres

Apéro says it is actively incorporating natural and recycled fibres into its clothing. It also says it designs pieces to last across different stages of motherhood, so they can be worn for longer than a single season. That approach is meant to reduce waste by making clothes more useful over time. The brand does not publish detailed material breakdowns on the pages provided, but it does state that fabric choice is part of its sustainability approach.

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Loyalty and referral program

Apéro runs a rewards program where customers earn points for purchases, reviews, and social follows, and can also refer friends for discounts. This is not a sustainability action by itself, but it is part of the brand’s current customer program. It may support repeat buying, which can cut down on one-off purchases, but the page does not frame it as an environmental measure. Because of that, it is best treated as a business action rather than a sustainability commitment.

Apero Label Sustainability Commitments

2023

Switch to recycled cotton

SustainabilityTracker lists a 2023 commitment from Apéro to switch to recycled cotton for women’s tees. The stated aim is to reduce water and energy use. This is a material-change target rather than a finished result, and the page does not show whether the switch has been completed. The commitment is still useful because it points to a specific product area and a clear resource-saving goal.

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About Apero Label

  • Status
  • Unverified

Sustainable Development Goals

Apero Label is committed to advancing these Global Goals to promote prosperity for people & planet.

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This information references https://aperolabel.com/ and was sourced on 30/04/2025. Is this your business? Suggest an edit

Frequently Asked Questions

Has Apéro Label published a sustainability report?

Confidence: Low. As of October 2026, Apéro Label has not publicly shared a formal sustainability report in the material provided. It does have an ethics and sustainability page that describes packaging, factory checks, charity giving, and material choices, but that is not the same as a full report with measured targets and results. Consumers who want more detail could ask the brand for a report, audit summaries, or material breakdowns directly at hello@aperolabel.com.. Sources: Apéro Ethics and Sustainability, Apéro FAQs - https://www.aperolabel.com/pages/ethics-and-sustainability?srsltid=AU7gw4VY5wHIUX5BhNzob3km4lv0jLjCM5iKaA9gv-6aQf9fbTBY6x_L, https://www.aperolabel.com/pages/apero-label-faqs?srsltid=AU7gw4WwaCCZSWRAdVjI_yKalMYqWFXPX0XDbBoGaT25SXlVWzH-lAqd

What is Apéro Label's sustainability rating?

Confidence: Moderate. As of October 2026, Apéro Label does not show a public Good On You rating in the material provided, and it is Not found as a certified B Corp. The clearest third-party score available is Trustpilot, where the brand has a 2.6 out of 5 rating from 5 reviews. Trustpilot is a customer review site, so this score reflects shopper feedback rather than a formal sustainability assessment. Consumers wanting a fuller sustainability rating may need to wait for a formal independent review.. Sources: Trustpilot, Good On You Directory, B Corp - https://www.trustpilot.com/review/aperolabel.com, https://directory.goodonyou.eco/, https://www.bcorporation.net/certification/

What sustainability certifications does Apéro Label have?

Confidence: Moderate. As of October 2026, Apéro Label says its factories have been assessed and certified through SMETA, which stands for Sedex Members Ethical Trade Audit. That is a factory audit used to check labour and ethical trade conditions in supply chains. The brand also says its packaging comes from Hero Packaging, but that is a packaging choice, not a certification. No B Corp certification is shown in the provided material, and no other public sustainability certification is clearly listed.. Sources: Apéro Ethics and Sustainability, B Corp - https://www.aperolabel.com/pages/ethics-and-sustainability?srsltid=AU7gw4VY5wHIUX5BhNzob3km4lv0jLjCM5iKaA9gv-6aQf9fbTBY6x_L, https://www.bcorporation.net/certification/

What is Apéro Label doing about its carbon footprint?

Confidence: Low. As of October 2026, Apéro Label has not publicly shared a carbon footprint number in the material provided. The brand does say it uses compostable packaging, natural and recycled fibres, and a 2023 plan to switch women’s tees to recycled cotton to reduce water and energy use. Those steps may help lower impact, but they are not the same as a measured carbon footprint or a full emissions target. Consumers can ask the brand for emissions data or a climate plan directly.. Sources: Apéro Ethics and Sustainability, SustainabilityTracker - https://www.aperolabel.com/pages/ethics-and-sustainability?srsltid=AU7gw4VY5wHIUX5BhNzob3km4lv0jLjCM5iKaA9gv-6aQf9fbTBY6x_L, https://www.sustainabilitytracker.com/brand/apero-label/commitments/

Is Apéro Label's packaging sustainable?

Confidence: Moderate. As of October 2026, Apéro Label says it uses 100% compostable, reusable mailers from Hero Packaging and a natural-fibre drawstring bag for shipping. Compostable means the material is designed to break down under the right conditions, while reusable means customers can use it again. The brand also says it wants to remove single-use plastic from the business over time. This is a positive sign, but the pages provided do not show independent testing or a full packaging life-cycle review.. Sources: Apéro Ethics and Sustainability - https://www.aperolabel.com/pages/ethics-and-sustainability?srsltid=AU7gw4VY5wHIUX5BhNzob3km4lv0jLjCM5iKaA9gv-6aQf9fbTBY6x_L

Is Apéro Label ethical in its supply chain?

Confidence: Moderate. As of October 2026, Apéro Label says its factories in Guangzhou, China have been assessed through SMETA, a social audit that checks working conditions and ethical trade practices. That is a useful sign, but the brand does not publish the audit results, so the public cannot see the full findings. The brand also does not provide detailed supplier lists or worker data in the material provided. Consumers who want a clearer picture of labour standards may want to ask for the latest audit summary and supplier information.. Sources: Apéro Ethics and Sustainability - https://www.aperolabel.com/pages/ethics-and-sustainability?srsltid=AU7gw4VY5wHIUX5BhNzob3km4lv0jLjCM5iKaA9gv-6aQf9fbTBY6x_L

What is Apéro Label doing about sustainability overall?

Confidence: High. As of October 2026, Apéro Label says it is working on several sustainability steps at once: using compostable packaging, adding natural and recycled fibres, designing clothes to last across pregnancy and beyond, and checking factories through SMETA audits. It also says it gives money and support to women-focused charities and uses a partnership with iChange to donate $1 from each order to selected causes. These actions show a mix of environmental and social efforts, although the brand still has limited public data on results, emissions, and supply-chain detail.. Sources: Apéro Ethics and Sustainability, SustainabilityTracker - https://www.aperolabel.com/pages/ethics-and-sustainability?srsltid=AU7gw4VY5wHIUX5BhNzob3km4lv0jLjCM5iKaA9gv-6aQf9fbTBY6x_L, https://www.sustainabilitytracker.com/brand/apero-label/commitments/

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