Sustainability Summary
- Good On You - 3/5
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - 4.4/5 (1,431 reviews)
- This is an unclaimed profile. American Giant has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
American Giant appears to focus on making clothing in the United States, which can cut transport miles and give the brand more control over production. Independent rating sites say it uses some lower-impact materials, but also relies on conventional cotton and other higher-impact fibres. It has a lifetime warranty, which can help keep clothes in use longer. At the same time, third-party reviewers say the brand shares limited public detail about its supply chain, emissions, packaging, and labour practices. Overall, the picture is mixed: there are some clear sustainability steps, but not much public reporting to back them up. Positive Sentiment Found Public sentiment is fairly strong on product quality. Trustpilot shows a 4.4 out of 5 rating from 1,431 reviews for american-giant.com, and the review snippet says customers often praise the clothes for being thick, soft, and durable. Independent sustainability ratings are more cautious but still note some strengths. Good On You gives American Giant 3 out of 5 in Planet, People, and Animals, which it describes as “It’s a start,” meaning the brand shows some progress but still leaves major gaps. The Commons Earth rates the brand “Acceptable” and points to local production and a lifetime warranty as positives. Together, these sources suggest customers like the products, while assessors see some sustainability steps but limited transparency. Common Criticisms: The main criticism is a lack of public sustainability detail. Good On You says there is no evidence American Giant minimises textile waste, has a code of conduct, investigates safety incidents, ensures a living wage in its supply chain, or audits suppliers. It also says the brand traces most of its supply chain, but not all of it. The Commons Earth says the company does not have a sustainability page, does not publish emissions tracking or reduction targets, and does not make supplier partners public. It also notes no repair service or take-back program, even though the brand does offer a lifetime warranty. In short, the brand has some useful practices, but independent reviewers still see major gaps in transparency and supply-chain reporting.
About American Giant
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American Giant Sustainability Actions
American Giant Sustainability Commitments
2025
Cut operational emissions by 25%
American Giant set a target to reduce its absolute operational greenhouse gas emissions by 25% by 2025. Operational emissions are the pollution from a company’s own activities, such as buildings and equipment. This is a clear climate commitment with a specific year. The available source does not show whether the target was independently verified or whether the company has published progress updates.
2025
Engage suppliers on climate targets
The company also set a goal to engage 75% of its suppliers, measured by spending, to set science-based targets by 2025. Science-based targets are climate goals that follow methods used by climate experts. This commitment suggests American Giant wants to push more of its supply chain toward emissions cuts. The source does not show how many suppliers had joined or whether the target was reached.
