Alternative Apparel

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Alternative Apparel Sustainability Actions

Uses some lower-impact materials

Good On You says Alternative Apparel uses a medium amount of lower-impact materials, including organic cotton. It also notes that these materials can help reduce chemicals, water use, and wastewater in the supply chain. This suggests the brand has already made some material choices that can lower environmental harm compared with conventional cotton and other higher-impact fibres.

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Has some labour certification

Good On You says part of the brand’s final production stage is certified by the Fair Labor Association (FLA), a group that checks labour standards in supply chains. That does not mean every stage is covered, but it does show at least one part of production has been independently reviewed for worker-related practices.

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Disclosed worker-virus policies

During the height of the COVID-19 pandemic, the brand disclosed some policies meant to protect supply-chain workers from the virus. This is a past action rather than a future promise. It shows the company shared some information about worker health and safety during a major disruption, although the available material does not show how broad or lasting those measures were.

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Published transparency data

Good On You says the brand received a score of 31-40% in the 2023 Fashion Transparency Index. The Fashion Transparency Index is a ranking that looks at how much information fashion brands publish about their policies, practices, and supply chains. A score in this range suggests some disclosure, but not a high level of openness.

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