Alternative Apparel

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Sustainability Summary

  • Good On You - It's a Start
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - Not listed
  • This is an unclaimed profile. Alternative Apparel has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Alternative Apparel Sustainability Profile

Alternative Apparel is not currently tracking sustainability.

Sustainability Summary

  • Good On You - It's a Start
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not found
  • Trustpilot - Not listed
  • This is an unclaimed profile. Alternative Apparel has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
Alternative Apparel is a U.S. clothing brand owned by Hanesbrands. Independent ratings suggest it is making some progress on materials, but it still has clear gaps on worker rights, packaging, and supply-chain transparency. Good On You rates it “It’s a Start,” which means the brand shows some lower-impact material use but does not yet meet stronger standards across people and planet issues. The brand appears in sustainability-focused directories, but the third-party evidence points to a mixed picture rather than a strong sustainability leader.

Positive Sentiment Found
Public third-party sentiment is limited, but the strongest positive signal comes from Good On You, which gives Alternative Apparel an overall rating of “It’s a Start.” That means the brand shows some progress on environmental issues, mainly through a medium use of lower-impact materials such as organic cotton and some labour disclosure. Good On You also notes that part of the final production stage is certified by the Fair Labor Association (FLA), a group that checks labour standards. The Commons Earth includes the brand in its clothing directory of rated brands, which suggests it is seen as part of the wider sustainable-fashion conversation. Overall, the positive picture is modest and based more on partial progress than on strong independent praise.

Common Criticisms:
The main criticism is that Alternative Apparel still falls short on worker rights and transparency. Good On You rates it “Not Good Enough” on people issues and says there is no evidence it pays living wages in its supply chain, supports diversity and inclusion in its direct operations or supply chain, or provides financial security to suppliers. It also says there is no evidence the brand is taking action to reduce packaging waste or protect biodiversity. The brand’s 31-40% score in the 2023 Fashion Transparency Index points to only limited public disclosure. Trustpilot results in the scraped material are not clearly tied to this brand, so they do not add reliable sentiment here. Overall, the concerns are about missing proof rather than confirmed scandals.

Alternative Apparel Sustainability Actions

Uses some lower-impact materials

Good On You says Alternative Apparel uses a medium amount of lower-impact materials, including organic cotton. It also notes that these materials can help reduce chemicals, water use, and wastewater in the supply chain. This suggests the brand has already made some material choices that can lower environmental harm compared with conventional cotton and other higher-impact fibres.

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Has some labour certification

Good On You says part of the brand’s final production stage is certified by the Fair Labor Association (FLA), a group that checks labour standards in supply chains. That does not mean every stage is covered, but it does show at least one part of production has been independently reviewed for worker-related practices.

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Disclosed worker-virus policies

During the height of the COVID-19 pandemic, the brand disclosed some policies meant to protect supply-chain workers from the virus. This is a past action rather than a future promise. It shows the company shared some information about worker health and safety during a major disruption, although the available material does not show how broad or lasting those measures were.

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Published transparency data

Good On You says the brand received a score of 31-40% in the 2023 Fashion Transparency Index. The Fashion Transparency Index is a ranking that looks at how much information fashion brands publish about their policies, practices, and supply chains. A score in this range suggests some disclosure, but not a high level of openness.

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Is Alternative Apparel Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

Sustainable Development Goals

Alternative Apparel is committed to advancing these Global Goals to promote prosperity for people & planet.

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Frequently Asked Questions

Has Alternative Apparel published a sustainability report?

Confidence: Low. As of July 2026, no sustainability report was clearly identified in the material provided. Good On You does refer to public transparency data, including a 31-40% score in the 2023 Fashion Transparency Index, but that is not the same as a full sustainability report. The available information suggests the brand shares some policy details, yet it does not show a dedicated, independently verified report. Consumers who want more detail can ask Alternative Apparel directly for its latest environmental and labour disclosures.. Sources: Good On You - https://directory.goodonyou.eco/brand/alternative-apparel

What is Alternative Apparel's sustainability rating?

Confidence: High. As of July 2026, Good On You rates Alternative Apparel “It’s a Start.” Good On You is a fashion rating site that scores brands on people, planet, and animal welfare using public information. It gives the brand 3 out of 5 for Planet and 2 out of 5 for People, which shows some progress on materials but weak evidence on worker protections. The overall result suggests the brand is not a top performer, but it is not at the very bottom either.. Sources: Good On You - https://directory.goodonyou.eco/brand/alternative-apparel

What sustainability certifications does Alternative Apparel have?

Confidence: Moderate. As of July 2026, the material shows that part of Alternative Apparel’s final production stage is certified by the Fair Labor Association (FLA), which checks labour standards in supply chains. The brand also appears to use some organic cotton, but no product-level certification such as GOTS (Global Organic Textile Standard, a strict organic textile rule) was clearly confirmed in the material provided. The available evidence points to partial certification rather than a broad set of verified sustainability labels.. Sources: Good On You - https://directory.goodonyou.eco/brand/alternative-apparel

What is Alternative Apparel's carbon footprint?

Confidence: Low. As of July 2026, Alternative Apparel has not publicly disclosed a clear carbon footprint in the material provided. Good On You says the brand uses some lower-impact materials, which can help reduce emissions, but it does not publish a full carbon number here. That means shoppers cannot compare its climate impact in a precise way from the available sources. Consumers who want a clearer answer can ask the brand for its emissions data, including Scope 1, 2, and 3 emissions, which cover direct, energy-related, and supply-chain emissions.. Sources: Good On You - https://directory.goodonyou.eco/brand/alternative-apparel

Is Alternative Apparel's packaging sustainable?

Confidence: Low. As of July 2026, the available material does not show strong evidence that Alternative Apparel has a sustainable packaging program. Good On You specifically says there is no evidence the brand is taking action to minimise packaging, which matters because packaging can create plastic waste. That does not prove the packaging is harmful, but it does mean there is no public third-party confirmation of better packaging practices in the material provided. Consumers can ask the brand whether it uses recycled, recyclable, or plastic-free packaging.. Sources: Good On You - https://directory.goodonyou.eco/brand/alternative-apparel

Is Alternative Apparel ethical in its supply chain?

Confidence: Moderate. As of July 2026, the evidence is mixed. Good On You says part of the final production stage is certified by the Fair Labor Association, which is a labour-focused body that checks workplace standards. But it also says there is no evidence the brand pays living wages in its supply chain, supports diversity and inclusion, or provides financial security to suppliers. In plain terms, the brand has some labour oversight, but the public evidence does not show strong proof of fair treatment across the whole supply chain.. Sources: Good On You - https://directory.goodonyou.eco/brand/alternative-apparel

What is Alternative Apparel doing about sustainability?

Confidence: High. As of July 2026, Alternative Apparel appears to be taking some steps, but not enough to be seen as a leader. Good On You says it uses a medium amount of lower-impact materials, including organic cotton, and that part of its final production stage is certified by the Fair Labor Association. It also disclosed some worker-protection policies during COVID-19 and received a 31-40% score in the 2023 Fashion Transparency Index. At the same time, the brand still lacks public evidence on packaging reduction, biodiversity protection, and living wages.. Sources: Good On You - https://directory.goodonyou.eco/brand/alternative-apparel

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