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Afound Sustainability Actions

Launched Afound resale platform

In June 2018, H&M launched Afound. Afound works towards giving unsold products across 300+ brands, including H&M, a new life cycle. You can find past and present season products inclusive of used and vintage commodities possessing the range of discount of 25-70% on their platform. Currently, Afound is only available in Sweden and the Netherlands.

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Started Take Care concept

H&M also started the take care concept. The take care concept offers direction on how to do small repairs and fixes by yourself, which prolongs the product’s life. Through the H&M’s app, users can access methods and advice like how to remove lipstick stains or how to reattach buttons and many more. They also offer a variety of products, for instance, sewing kits, environmental-friendly detergents, washing bags that collect microfibres, plus more.

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Runs a recycling service

H&M has its recycling service too. Customers can return products they no longer want to the store. About 50-60% of the second-hand items are resold. The next 35-45% of the collected items are remade into something new. The remaining proportion of 3-7% is used as combustibles for energy production.

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Built store from reused materials

The company is also experimenting with new and productive ideas. For example, H&M built one of its stores in Stockholm, Sweden, primarily out of existing store materials or previous purchase leftovers. This maximized the utilization of resources and minimized the environmental impact.

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Increased recycled materials use

More than 57% of its supply chain consists of recycled materials. In addition to recycling materials like cotton, polyester, nylon, wool, cashmere, and numerous other things, they also are collaborating with people to tackle the problem of recycling blended fibers. 95% of the cotton in their products is sustainable or recycled.

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Reduced operational CO2 emissions

H&M Group reduced the CO2 emissions from its operations by a further 11%.

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Joined ACT for living wages

22 brands and IndustriALL, a global trade union representing the textile workers, have come together within the collaboration platform ACT aiming to create a ground-breaking system change and to transform the textile industry by promoting collective bargaining agreements, that are supported by brands' responsible purchasing practices. The brands within ACT have signed a Memorandum of Understanding which commits them to ensure that their purchasing practices facilitate the payment of a living wage.

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Expanded product transparency

Later in April, H&M and H&M Home will add more information to its products on hm.com, making it possible for customers to find out in which factory their favorites were produced, as well as further information on material composition and solutions for re-using and recycling products that are worn-out.

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