Zaful

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Zaful Sustainability Profile

Zaful is not currently tracking sustainability.

Sustainability Summary

  • Good On You - We Avoid
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - Not listed
  • Trustpilot - 2.8/5 (3 reviews)
  • This is an unclaimed profile. Zaful has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Zaful is a fast-fashion retailer that sells very low-cost, trend-led clothing online. Independent sources in the material raise major concerns about transparency, worker welfare, and environmental impact. Good On You rates the brand “We Avoid” because it does not publish enough information to judge its practices. Third-party reporting also links Zaful to fast-fashion problems such as waste, chemical exposure, and weak supply-chain oversight. The brand does mention some sustainability language on its own site, but the available independent evidence does not show strong proof behind those claims.

Common Criticisms:
The public picture in the material is mostly negative. Good On You says Zaful gets its lowest rating, “We Avoid,” because it does not publish enough information about its products, supply chain, or environmental impact. The same source says shoppers have raised concerns about poor quality, shipping problems, and whether the brand is safe to buy from. A WWD article also reports that a CBC Marketplace investigation found elevated chemicals in some fast-fashion items, including Zaful products, with substances such as lead, phthalates, and PFAS (long-lasting chemicals often called “forever chemicals”). Trustpilot snippets show mixed customer feedback, including a 2.8 average TrustScore on one regional page, which suggests uneven consumer experience rather than strong trust.

About Zaful

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Zaful Sustainability Actions

Uses water-based inks

Zaful says it uses water-based screen printing inks in its clothing production. Water-based inks are printing inks made with water instead of harsher solvent-based chemicals. This can reduce some chemical use in printing, but the material does not show wider proof of lower-impact manufacturing across the rest of the business.

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Zaful Sustainability Commitments

2019

Sustainable Fashion Panel

ZAFUL held a sustainable fashion panel with the theme of 'Greener Fashion' to explore new directions for innovative fashion.

Is Zaful Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

About Zaful

  • Status
  • Unverified

Sustainable Development Goals

Zaful is committed to advancing these Global Goals to promote prosperity for people & planet.

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This information references https://www.zaful.com/ and was sourced on 15/09/2023. Is this your business? Suggest an edit

Frequently Asked Questions

Has Zaful published a sustainability report?

Confidence: Low. As of July 2026, Zaful has not publicly shown a clear, independently verified sustainability report in the material provided. Good On You says the brand does not publish enough information about its products and impact, which is why it gives Zaful a “We Avoid” rating. That does not prove no report exists, but it does mean the brand has not made enough public detail available for outside review. Consumers who want a report or impact data can ask Zaful directly through its website.. Sources: Good On You, Zaful - https://goodonyou.eco/how-ethical-is-zaful/, https://www.zaful.com/

What is Zaful's sustainability rating?

Confidence: High. As of July 2026, Good On You rates Zaful “We Avoid.” Good On You is a fashion rating site that checks brands on how they treat workers, the environment, and animals. In Zaful’s case, the rating is driven by a lack of public transparency, not by a detailed positive score in any one area. The source says there is not enough published information to judge the brand’s impact properly, so shoppers should treat the brand as poorly assessed on sustainability.. Sources: Good On You - https://goodonyou.eco/how-ethical-is-zaful/

What sustainability certifications does Zaful have?

Confidence: Low. As of July 2026, no sustainability certification for Zaful is confirmed in the material provided. There is no evidence here of a B Corp certification, GOTS (Global Organic Textile Standard, a rule set for organic textiles), or similar third-party label. Zaful does mention using water-based screen printing inks on its own site, but that is not the same as an independent certification. Consumers looking for proof should ask Zaful for named certificates and valid product-level documentation.. Sources: Zaful, B Corp - https://www.zaful.com/, https://www.bcorporation.net/certification/

What is Zaful's carbon footprint?

Confidence: Low. As of July 2026, Zaful has not publicly disclosed a clear carbon footprint figure in the material provided. That means there is no verified number here for its total emissions, supply-chain emissions, or progress against a climate target. Good On You also says the brand lacks enough transparency to assess its impact. Without published emissions data, it is hard for shoppers to compare Zaful with other brands or check whether any climate claims are backed up.. Sources: Good On You, Zaful - https://goodonyou.eco/how-ethical-is-zaful/, https://www.zaful.com/

Is Zaful's packaging sustainable?

Confidence: Low. As of July 2026, the material does not show clear, independently verified evidence that Zaful’s packaging is sustainable. The brand’s own sustainability language in the material focuses on water-based screen printing inks, not packaging systems, recycled content, or reuse. Because there is no detailed public packaging policy here, shoppers cannot confirm whether the packaging is recyclable, recycled, or reduced in a meaningful way. Consumers can ask Zaful for packaging details and any third-party proof.. Sources: Zaful - https://www.zaful.com/

Is Zaful ethical on labour and supply chain?

Confidence: Moderate. As of July 2026, the available evidence raises concerns about Zaful’s labour and supply chain practices, but it does not prove specific legal violations in the material provided. Good On You says the brand gives too little public information to judge worker welfare and supply-chain standards, and it notes that claims about a living wage are not backed by published proof. A WWD article also links Zaful items to a fast-fashion investigation that found elevated chemicals in some clothing. Consumers who care about labour conditions should ask for factory lists, audit results, and wage policies.. Sources: Good On You, WWD - https://goodonyou.eco/how-ethical-is-zaful/, https://wwd.com/sustainability/environment/feature/wash-new-clothes-before-wear-fast-fashion-secondhand-textiles-testing-1234991679/

What is Zaful doing about sustainability?

Confidence: Moderate. As of July 2026, Zaful’s public sustainability action in the material is limited. The brand says it uses water-based screen printing inks and has a “Green Planet” section on its site, but the independent sources here say that is not enough to judge the company’s overall impact. Good On You says Zaful lacks transparency, and third-party reporting links fast fashion, including Zaful, to waste and chemical concerns. In practical terms, the brand has not publicly shown a strong, verified sustainability plan in the material provided.. Sources: Zaful, Good On You, WWD - https://www.zaful.com/, https://goodonyou.eco/how-ethical-is-zaful/, https://wwd.com/sustainability/environment/feature/wash-new-clothes-before-wear-fast-fashion-secondhand-textiles-testing-1234991679/

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