Wrangler Australia Sustainability Profile

Wrangler Australia is part of Wrangler, a denim and clothing brand owned by Kontoor Brands. Independent sources show a mixed sustainability picture. Good On You rates the brand “It’s a Start” overall, which means it has some policies and actions in place but still has clear gaps, especially on worker pay. The brand has set a science-based emissions target, uses some lower-impact materials, and has a biodiversity policy for part of its supply chain. At the same time, Good On You says there is no evidence that workers are paid living wages across the supply chain, and it does not publish a full supplier breakdown.

Positive Sentiment Found
Public sentiment is mixed rather than strongly positive, but there are some good signals. Good On You rates Wrangler “It’s a Start” overall, with a 3/5 Planet score and 3/5 Animals score, which suggests the brand has some environmental and animal-welfare policies in place. The same review notes that Wrangler uses some recycled materials, has a science-based emissions target, trains designers on circularity, and has a biodiversity policy for part of its supply chain. On Trustpilot, customer ratings are also mixed rather than uniformly poor, with Wrangler-related pages scoring 2.8/5 on one store page and 2.3/5 on another, showing that some shoppers are satisfied even though the reviews are not a strong sustainability endorsement.

Common Criticisms:
The main criticism is that Wrangler still has major gaps on workers’ rights and transparency. Good On You rates the brand “Not Good Enough” on People, saying there is no evidence that workers in its supply chain are paid living wages. It also says Wrangler does not publish an aggregate breakdown of suppliers, which makes it harder for outsiders to check where products are made and under what conditions. The brand’s overall Good On You rating is only “It’s a Start,” which points to partial progress rather than strong performance. Consumer reviews are also mixed, with Trustpilot scores of 2.8/5, 2.3/5, and 1.5/5 across different Wrangler pages, suggesting uneven customer experience and no clear sign of strong public trust.