Woolrich

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Woolrich Sustainability Actions

Created Outdoor Foundation

Woolrich has teamed with 1% for the Planet, the nonprofit organization established by Yvon Chouinard and Craig Mathews, founders of Patagonia and Blue Ribbon Flies, respectively, to create the Woolrich Outdoor Foundation. The new foundation will channel 1 percent of all its direct-to-consumer sales, both in physical stores and online, to activities aimed at revamping and enhancing urban spaces, as well as protecting forests and coastal areas.

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First project in New York

According to Woolrich chief executive officer Stefano Saccone, in the first three years, the Woolrich Outdoor Foundation is expected to donate around $3 million to local nongovernmental organizations active in different cities and outdoor environments across the globe. Saccone revealed the first project will be financed in New York and will involve the restoration of a green area within the city.

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Employees involved in projects

The idea behind the Woolrich Outdoor Foundation is simple — we want to protect and safeguard outdoor spaces for the local communities, said Saccone, adding that Woolrich employees, which number about 400 worldwide, will be actively involved in the projects developed by the foundation.

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Raised responsible materials share

Woolrich has the ambitious goal of significantly increasing the percentage of responsible materials, including organic, recycled and regenerated wool, down and cotton, used for the brand’s collections from the current 15 percent to 55 percent with the fall 2022 lineup.

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Launched Care & Repair pilot

At the same time, while the company is focusing on making its infrastructure greener, it launched a pilot program, called Care & Repair, currently available exclusively at the Milan flagship, aimed at extending the lifespan of products. “Our garments are designed to last, they are resistant and durable, but with this program we want to guarantee a further service to our consumers giving them the chance to keep their loved items in perfect conditions as longer as possible,” Saccone explained.

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