Viatu

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Sustainability Summary

  • Good On You - Not good enough
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - 85.6
  • Trustpilot - 2.4/5 (8 reviews)
  • This is an unclaimed profile. Viatu has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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Viatu Sustainability Profile

Sustainability Summary

  • Good On You - Not good enough
  • Ethical Consumer - This information is locked, visit Ethical Consumer's website
  • B Corp - 85.6
  • Trustpilot - 2.4/5 (8 reviews)
  • This is an unclaimed profile. Viatu has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

 
Viatu is a travel company that focuses on trips it describes as sustainable and regenerative. Its website says its journeys are designed to connect travelers with landscapes, wildlife, and local cultures while leaving a positive impact. Independent signals are mixed. B Corp certification shows it has met verified social and environmental standards, but Good On You rates the brand “Not good enough” because it publishes limited detail on workers, energy use, and waste. Trustpilot reviews are few and lean negative, while the brand’s own site shows strong customer praise for trip planning and support.

Positive Sentiment Found
Public sentiment is mixed but includes some strong praise. On Viatu’s own site, many verified travelers say the company planned trips well, responded quickly, and made changes easily, with several comments praising the online trip builder and the support during travel. Independent signals are more limited but still positive in one key area: B Lab lists Viatu as a Certified B Corporation with a score of 85.6, which means it met verified standards for social and environmental performance. Commons Earth also presents Viatu as a brand aligned with sustainable spending, though that is more of a directory-style listing than a formal audit. Overall, the positive picture is mostly about service quality and the fact that Viatu has a recognized sustainability certification.

Common Criticisms:
The main negative signal comes from Good On You, which rates Viatu “Not good enough” overall. It says the brand uses some lower-impact materials, but it does not show enough evidence of action on energy use, greenhouse gas emissions, or textile waste in its supply chain. Good On You also says Viatu does not publish enough information on workers’ rights, which means there is too little public detail to judge how it treats people in its supply chain. Trustpilot is also weak, with a 2.4 out of 5 score from 8 reviews for viatour.com. That is a very small sample, but it still points to a poor public review picture. Together, these sources suggest that Viatu’s sustainability claims are not backed by much public detail outside its own website.

About Viatu

  • Status
  • Unverified
  • Employees
  • 25 - 100
  • Country
  • Switzerland

Viatu Sustainability Actions

Became a certified B Corp

Viatu is a Certified B Corporation, which means it has passed B Lab’s review of social and environmental performance, accountability, and transparency. The company earned an overall score of 85.6, which is above the usual certification threshold. This suggests it has put formal systems in place to meet B Corp standards, rather than only making broad claims about being responsible.

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Built trips around lower impact

Viatu says its trips are designed to be sustainable and to leave a positive impact. Its trip pages describe travel experiences that connect people with nature, wildlife, and local cultures. The company also highlights that some of its trips use eco-friendly lodges and lower-impact travel styles. These are travel choices that aim to reduce harm compared with more resource-heavy tourism.

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Uses lower-impact materials

Good On You says Viatu uses a medium share of lower-impact materials, including recycled materials. In this context, lower-impact materials are inputs that usually need fewer new resources or create less waste than conventional ones. The rating body also notes that the brand has not shown evidence of wider action on energy use, greenhouse gas emissions, or textile waste in its supply chain.

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Is Viatu Sustainable? info Welcome to Sustainability Tracker! Click to learn more.

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About Viatu

  • Status
  • Unverified
  • Employees
  • 25 - 100
  • Country
  • Switzerland

Sustainable Development Goals

Viatu is committed to advancing these Global Goals to promote prosperity for people & planet.

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Frequently Asked Questions

Has Viatu published a sustainability report?

Confidence: Low. As of July 2026, Viatu has not publicly shared a standalone sustainability report in the material reviewed here. Its website does have sustainability-themed trip pages, and it describes its trips as sustainable and designed to leave a positive impact. However, that is not the same as a formal report with data, targets, and progress updates. Consumers who want more detail may want to ask Viatu directly for any published ESG or impact reporting.. Sources: Viatu sustainability page, Sustainability Tracker - https://www.viatu.com/en/trips/sustainability

What is Viatu's sustainability rating?

Confidence: High. As of July 2026, Viatu has a mixed public sustainability picture. Good On You rates it “Not good enough,” which means the rater found too little public evidence on workers, emissions, and waste. Viatu is also a Certified B Corporation with a score of 85.6, which is a verified certification for companies that meet social and environmental standards. Taken together, the brand has one strong certification but still lacks broad public detail.. Sources: Good On You, B Corp, Sustainability Tracker - https://directory.goodonyou.eco/brand/via, https://www.bcorporation.net/en-us/find-a-b-corp/company/viatu/

What sustainability certifications does Viatu have?

Confidence: High. As of July 2026, the clearest sustainability certification found for Viatu is B Corp certification. B Lab gives this to companies that meet verified standards for social and environmental performance, accountability, and transparency. Viatu’s B Corp score is 85.6. No other independent sustainability certification was clearly confirmed in the material reviewed here.. Sources: B Corp, Sustainability Tracker - https://www.bcorporation.net/en-us/find-a-b-corp/company/viatu/

What is Viatu's carbon footprint?

Confidence: Low. As of July 2026, Viatu has not publicly disclosed a clear carbon footprint figure in the material reviewed here. Good On You says there is no evidence it is taking further action to reduce energy use or greenhouse gas emissions, which are the gases that drive climate change. That does not prove high emissions, but it does mean there is not enough public data to check. Consumers can ask Viatu for its emissions data or any climate targets it has set.. Sources: Good On You, Sustainability Tracker - https://directory.goodonyou.eco/brand/via

Is Viatu's packaging sustainable?

Confidence: Low. As of July 2026, there is not enough public information to judge Viatu’s packaging. The available material focuses on travel services, not physical goods, so packaging is not a major disclosed topic. If Viatu uses printed materials, welcome packs, or other packaging, it has not clearly explained the materials or whether they are recyclable or reused. Consumers who care about this should ask the company directly.. Sources: Viatu trips, Sustainability Tracker - https://www.viatu.com/en/trips

Is Viatu ethical in its supply chain and worker practices?

Confidence: Moderate. As of July 2026, there is not enough public detail to make a full judgment on Viatu’s worker and supply chain practices. Good On You says Viatu does not publish sufficient information on workers’ rights, which means the public record is too thin to check issues like wages, safety, or labor standards. Viatu does have B Corp certification, which includes social standards, but that alone does not answer every supply chain question. Consumers can ask for more detail on supplier checks and labor policies.. Sources: Good On You, B Corp, Sustainability Tracker - https://directory.goodonyou.eco/brand/via, https://www.bcorporation.net/en-us/find-a-b-corp/company/viatu/

What is Viatu doing about sustainability?

Confidence: High. As of July 2026, Viatu says it designs trips to be sustainable and to leave a positive impact. Its website highlights travel experiences linked to wildlife, landscapes, and local cultures, and it also points to lower-impact lodges and trip options. Independently, it is a Certified B Corporation with a score of 85.6, which shows it has met verified social and environmental standards. At the same time, Good On You says the brand still lacks enough public detail on emissions, waste, and workers.. Sources: Viatu sustainability page, B Corp, Good On You, Sustainability Tracker - https://www.viatu.com/en/trips/sustainability, https://www.bcorporation.net/en-us/find-a-b-corp/company/viatu/, https://directory.goodonyou.eco/brand/via

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