Sustainability Summary

This is an unclaimed profile. Urgent.Agency has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

Urgent.Agency Sustainability Profile

Sustainability Summary

This is an unclaimed profile. Urgent.Agency has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.

What do our labels mean?

Urgent.Agency is a design and branding agency with content that references sustainability and ESG mainly through communications for the real estate and built environment sectors. Its published material discusses the risk of greenwashing, the need to make impactful initiatives visible, and the role of branding in translating sustainable solutions into accessible narratives. The agency also describes work on wayfinding and signage systems, including a refreshed wayfinding concept for Københavns Professionshøjskole, and positions design as part of how organisations communicate and support change.

About Urgent.Agency

Status
Unverified

Website
Visit Website

Employees
5 - 25

Country
Denmark

Urgent.Agency Sustainability Actions

Commented on greenwashing risk

“Don’t Let the Fear of Greenwashing Become a Straitjacket.” That’s the message from our Creative Director, Mads Quistgaard, and Managing Director, Emilie Holm Sandholdt, in todays EjendomsWatch. After the real estate industry faced its first major greenwashing cases in 2022, many investors and developers have, understandably, focused more on navigating regulations than on proactively communicating their solutions.

Highlighted sustainable projects

The examples are already out there. Projects like UN17 Village (Nrep), Living Places Copenhagen (VELUX), and THORAVEJ 29 (Bikubenfonden) demonstrate how sustainable solutions can be translated into compelling and accessible narratives that create immediate value.

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Developed wayfinding for KP

We developed a revitalised wayfinding concept, including a design guide and a refined set of pictograms that support both intuitive navigation and KP’s visual identity — breathing new life into the brand in the physical environment.

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