Ugg Speacialist Aust

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Ugg Speacialist Aust Sustainability Actions

Launched Feel Good platform

UGG launched a Feel Good website to explain its sustainability work in three areas: environment, community, and innovation. The site was meant to give customers more visibility into the brand’s projects and impact. The company said this was part of a push for more transparency and accountability, so people could follow what it was doing and how it was trying to lower its footprint.

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Uses repurposed wool blends

The brand said its UGGpure material uses repurposed wool taken from sheepskin. It claimed this blend uses less water, less energy, and creates less carbon dioxide than virgin wool. In plain terms, that means it tries to reuse material that already exists instead of making everything from scratch.

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Introduced SugarSole outsoles

UGG introduced SugarSole, an outsole made with renewable sugarcane. The brand said this plant-based material helps reduce reliance on fossil fuels. It also said some related products used Tencel lyocell (a fibre made from wood pulp) and plant-based dyes to lower chemical impact.

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Expanded recycled and bio-based inputs

UGG said it was increasing the use of recycled, repurposed, regenerated, renewable, and certified fibres. It also mentioned recycled polyester in linings and trims, plus bio-based soles in some styles. These changes are meant to reduce the use of new raw materials and lower emissions tied to production.

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Supports HERproject

UGG said it has supported HERproject, a workplace program that focuses on health, financial inclusion, and gender equality for women workers. The brand said it had trained more than 33,000 women since 2016. This is a social impact action, not a product change.

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Joined UN Global Compact

In 2016, UGG, as part of Deckers Brands, joined the United Nations Global Compact, a voluntary business initiative that asks companies to follow basic principles on human rights, labour, the environment, and anti-corruption. This shows the wider company linked itself to global ESG standards.

Donated to GLAAD

UGG said it donated $125,000 to GLAAD in 2020 and also sold an all-gender capsule year-round. This points to support for LGBTQ inclusion and visibility, alongside product design that is not limited to one gender.

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Works with regenerative farming partners

UGG said it started working with the Savory Institute on regenerative farming through the Land to Market program. Regenerative farming means farming methods that try to improve soil health and store more carbon in the ground. The brand also said it was working with experts on carbon accounting and emissions cuts in line with the Paris Agreement.

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Uses local sourcing and production

Brand-owned content says Australian-made UGGs use local farms, local tanning, and local labour. It argues this shortens the supply chain, lowers transport emissions, and gives more visibility into working conditions and environmental practices. The same material says smaller-batch production can also reduce waste and improve durability.

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