Sustainability Summary
- Good On You - It's a start
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - 1.4/5 (296 reviews); 3.7/5 (16,231 reviews); 1.5/5 (577 reviews)
- This is an unclaimed profile. Ugg Boot & Fur Shop has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
UGG shows a mixed sustainability picture. Independent ratings say it has started improving materials, emissions tracking, and repair options, but it still has clear gaps in packaging detail, take-back services, and supply-chain transparency. Its parent company, Deckers, reports company-wide emissions, uses some renewable energy, and has science-based climate targets approved by the Science Based Targets initiative (SBTi, a group that checks climate goals). UGG also uses some lower-impact materials and works with certified leather and wool sources. At the same time, reviewers and rating bodies say the brand is not yet a leader and still relies on some high-impact materials and limited public data. Positive Sentiment Found Public sentiment is mixed, but there are clear positive signals in third-party coverage. Good On You rates UGG “It’s a start,” with 3/5 for Planet, People, and Animals, which suggests the brand has made some progress but is not a leader. The Commons Earth gives it an “Acceptable” sustainability rating and notes useful steps such as LWG-certified leather, some renewable energy use in owned facilities, repair options, and public emissions reporting by parent company Deckers. Better Trail also highlights product-level positives for the Ugg Butte boot, including recycled polyester, PFAS-free waterproofing, and leather from LWG-certified suppliers. These sources point to real improvements in materials, climate reporting, and repair, even if the brand still has room to improve. Common Criticisms: The negative sentiment is also strong. Trustpilot reviews show very low scores on some regional pages, including 1.4/5 from 296 reviews on one UGG Australia page and 1.5/5 from 577 reviews on the UGG UK page, although the main UGG page is higher at 3.7/5 from more than 16,000 reviews. Independent sustainability reviewers say the brand still lacks full material breakdowns, does not publish clear packaging details at brand level, and has no take-back program to keep products out of landfill. Good On You also says UGG is not on track with its science-based emissions target and does not show evidence of living wages across its supply chain. The Commons Earth adds that Deckers does not state regular supply-chain audits, which leaves worker and environmental risks less visible.
Ugg Boot & Fur Shop Sustainability Actions
Ugg Boot & Fur Shop Sustainability Commitments
2027
Reach 100,000 women
UGG said it planned to reach 100,000 women globally through HERproject by 2027. HERproject is a workplace program that supports health, financial inclusion, and gender equality. This is a social commitment rather than a product target, and it focuses on worker well-being across the brand’s wider network.
2027
Raise certified fiber use
UGG said it planned to increase its use of recycled, repurposed, regenerated, renewable, and certified fibers by 35% by 2027. In plain terms, this means it wants more of its materials to come from recycled, plant-based, or independently certified sources. The goal points to a shift toward lower-impact inputs, though the public material does not show how much of the target has already been met.
2021
Set science-based targets
UGG said it planned to set science-based climate targets by 2021. Science-based targets are emissions goals that are checked against climate science, usually to help keep warming in line with the Paris Agreement. Independent sources later said Deckers had SBTi-approved targets, but the brand-level detail for UGG is not fully clear.
