The White Briefs

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The White Briefs Sustainability Actions

Designed to last

Since 2009, we’ve created clothing that meets the real needs of everyday life – with timeless style, quality, and fits. By ensuring each piece is designed to last, we can do our part in leaving the world a better place than we found it.

Fewer, better pieces

The pandemic brought unanticipated challenges to the fashion industry. Thanks to our existing approach of fewer, better pieces, we were able to make quick decisions and find creative solutions that are in line with our vision.

GOTS production

By choosing GOTS (Global Organic Textile Standard) production, we are trying to do the best in our power to provide an honest and trustworthy product that contributes to environmental sustainability.

Sustainable production

The White Briefs is a Swedish brand founded by husband and wife team Peter and Henriette Simonsson. Steadfastly committed to quality product and sustainable production, The White Briefs emphasises that underwear is an understated, and personal pleasure.

Good for people and env.

The White Briefs wanted to create underwear that is good for the environment and for the people who are going to wear them. Working with a GOTS (Global Organic Textile Standard) certified producer in Europe ensures not only organic products but also the ethical values that are equally important for The White Briefs.