The Honu Shirt Company

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Sustainability Summary

  • This is an unclaimed profile. The Honu Shirt Company has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
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The Honu Shirt Company Sustainability Profile

The Honu Shirt Company is not currently tracking sustainability.

Sustainability Summary

  • This is an unclaimed profile. The Honu Shirt Company has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Powered by Tracker AI BETA; there may be errors 
The Honu Shirt Company is a US-based apparel brand focused on sea turtle conservation and reducing ocean plastic pollution. Its mission is to help save the critically endangered Honu’ea and to reduce ocean plastic pollution through shirts made with recycled plastic bottles blended with organic cotton. The company says it hand-finishes its shirts in California and donates its net profits to the Hawai’i Wildlife Fund. Its sustainability-related content centres on recycled materials, organic cotton, local manufacturing, and support for wildlife conservation.

The Honu Shirt Company Sustainability Actions

Uses recycled plastic bottles

We put recycled bottles into every shirt we make, removing plastic pollution with each purchase! PET, or Polyethylene Terephthalate, is a type of plastic and a form of polyester. Fortunately, it can be fully recycled! In this case, it becomes rPET, or recycled Polyethylene Terephthalate. Once bottles are collected, sorted, cleaned, and chopped into small fragments, they are processed into a polyester thread. That thread, then, becomes our shirts!

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Blends rPET with organic cotton

To make the fabric, our “Made in USA” supplier blends the rPET with organic cotton. Certified organic cotton is grown without genetically modified plants or the use of any synthetic agricultural chemicals, like fertilizers or pesticides (except as allowed by the certified organic restrictions). This is contributes to biodiversity and sustainability, which is important to us.

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Hand-finishes shirts in the USA

YES! Beginning in New York, a reputable manufacturer provides the blank shirts. Then, The Honu Shirt Company collects the designed transfer art from a screen printer in Virginia. Finally, The Honu Shirt Company hand-finishes the shirts in California! The Honu Shirt Company, LLC is a minority-owned, family-run small business.

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Donates net profits annually

YES! we annually donate 100% of our net profits to a 501(c)(3) organization. The Honu Shirt Company, LLC is an official partner with the Hawai’i Wildlife Fund (HWF). The HWF is a non-profit organization dedicated to the conservation of Hawai’i’s native wildlife through research, education, and advocacy. We contribute to HWF in three ways. First, a minimum of 10% of every green or blue t-shirt sale is immediately donated to the HWF. Second, a minimum of 40% of every adoption package is donated immediately to the HWF. Third, the Honu Shirt Company, LLC donates 100% of net profits annually to the HWF.

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Supports plastic reduction

Reduce your use of single use plastics. Wherever you live, the easiest and most direct way to start is by reducing your own use of single use plastics, including 16.9 oz water bottles. Recycle properly. When you use plastics that can be recycled, always recycle them! Right now, only 9% of plastic is recycled worldwide. Clean the beach. Help remove plastics and prevent them from getting to the ocean by participating in or organizing a clean up of your local beach or waterway.

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Sustainable Development Goals

The Honu Shirt Company is committed to advancing these Global Goals to promote prosperity for people & planet.

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