The Deck Sustainability Profile

The Deck, now shown as Knatchbull on some third-party pages, is a UK fashion brand with limited public sustainability detail on its own site. The clearest independent signal is that Good On You rates the brand “Not good enough,” while B Corp records show the company has been certified since February 2024 under the Knatchbull name, with an overall score of 83.0. Public job listings also suggest the business is working on ESG data, compliance, and certification processes. Overall, the picture is mixed: there are signs of formal sustainability work, but not much public detail on the brand’s wider environmental or labour impact.

Positive Sentiment Found
There are a few positive public signals around the brand’s sustainability position. Good On You lists Deck as “Not good enough,” which is not a strong score, but it still shows the brand has been reviewed by an independent fashion ethics rater. More importantly, B Corp records show the business was certified in February 2024 under the Knatchbull name, with an overall score of 83.0. B Corp is a certification for companies that meet social and environmental standards, so this is a meaningful external check. A LinkedIn job post also suggests the company is building ESG systems, including data mapping, reporting, and certification work, which points to active internal progress.

Common Criticisms:
The main negative signal is Good On You’s “Not good enough” rating for Deck, which suggests the brand does not publish enough strong evidence for the rater to give it a better score. The public material also leaves big gaps on core ESG topics. There is no clear sustainability report, no public carbon footprint, and no detailed disclosure on labour standards, supply chain checks, or product-level impact. The brand site shows fashion products and seasonal marketing, but not much hard data behind sustainability language. That means consumers cannot easily verify claims about materials, sourcing, or long-term environmental performance from the public pages alone.