T-Shirt Magic

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T-Shirt Magic Sustainability Actions

Made-to-order production

The brand says its Level 3 products are made to order. That means items are produced after a customer buys them, instead of being made in large batches and stored. The page says this helps avoid waste in manufacturing, production, and shipping. This kind of system can reduce leftover stock and unsold items, which is a common problem in fashion. The claim is presented as part of the brand’s eco-friendly and ethically sourced offer.

Uses Better Cotton

One hoodie is described as using 80% Better Cotton Initiative (BCI) cotton and 20% recycled polyester. BCI is a cotton programme that tries to improve farming practices, including lower pesticide use and better water use. The page says the brand’s sourcing of Better Cotton helped avoid an estimated 268,400 kg of pesticide and save an estimated 259,000 litres of water in the previous year. These figures are brand-reported, but they show a focus on lower-impact raw materials.

Works with lower-impact makers

The brand highlights several manufacturers with sustainability or labour-related programmes. It says Gildan uses energy-saving systems, manages water carefully, and follows Zero Discharge Hazardous Chemicals guidelines, which aim to keep dangerous chemicals out of water. It also says Bella Canvas reduces water use, cuts waste, and plans solar farms. Stanley/Stella is described as using GOTS-certified organic cotton, GRS-certified recycled materials, and Fair Wear Foundation links. These are all presented as part of the brand’s supply chain choices.

Supports worker standards

The brand says its manufacturers follow labour and workplace standards. It mentions Gildan’s Code of Conduct, which it says aligns with international labour standards and supports human rights and fair wages. It also says AS Colour has been part of amfori BSCI since 2018, a business social compliance programme that checks worker rights and environmental practices. Bella Canvas is described as following Fair Labor Association workplace standards. These claims point to a focus on labour conditions in the supply chain.

Uses certified materials

The brand says some products and suppliers use recognised textile certifications. Stanley/Stella is described as using GOTS-certified organic cotton, GRS-certified recycled materials, and OEKO-TEX certification. GOTS is a standard for organic textiles, GRS checks recycled content, and OEKO-TEX looks for harmful substances in textiles. AS Colour is also said to use OEKO-TEX certification. These certifications suggest the brand is trying to source materials with clearer environmental and safety rules.

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