SURI Sustainability Profile

SURI presents itself as a mission-led oral care brand focused on transforming everyday brushing with products designed for life. Its sustainability approach centres on material choice, durability, repair, and end-of-life handling. The brand says its brush heads are made from plant-based corn starch and its bristles from castor-oil, reducing reliance on petroleum-based plastics, while the aluminium body is intended to be long-lasting and easily recycled. SURI also states that it recycles used heads for free in the UK and US, and that it is fully B Corp accredited. The company publishes impact reports and describes sustainability and circularity as part of its product and operations decisions.