Step One

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Step One Sustainability Actions

Uses some lower-impact materials

Good On You says Step One uses some lower-impact materials, including recycled materials. That means some of its products may use inputs that can reduce waste or use fewer new raw materials than conventional options. However, the same assessment says there is not enough public evidence to show broader environmental progress across the business, so this should be read as a limited positive sign rather than proof of a strong sustainability system.

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Makes products closer to home

Good On You says Step One manufactures its products closer to home to reduce the climate impact of long-distance shipping. In plain terms, shorter transport routes can cut some emissions from moving goods around the world. This is a practical step, but the available information does not show how much it reduces the brand’s total footprint or whether it is part of a wider climate plan.

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Some factory audits in place

Good On You says part of Step One’s final production stage is certified by BSCI (Business Social Compliance Initiative) and SMETA (Sedex Members Ethical Trade Audit), which are audit systems that check working conditions in supply chains. It also says the brand’s Code of Conduct covers the ILO Four Fundamental Freedoms, a set of basic worker rights. These are useful controls, but the assessment also says there is no evidence of living wages or strong diversity and inclusion action.

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Sells period products

Step One sells period products alongside underwear and sleepwear. The available content does not explain the materials, disposal options, or packaging for these products, so there is not enough evidence to judge how sustainable they are. Their presence does show that the brand has expanded into a wider range of personal care and clothing items.

Uses bamboo viscose

Step One describes some products as bamboo viscose. Bamboo can be a fast-growing plant, but viscose is a processed fibre made through chemical steps, so the environmental impact depends on how it is made. The available content does not show whether the bamboo is certified or how the fibre is sourced, so the sustainability value cannot be confirmed from this material alone.

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No public packaging action

Good On You says there is no evidence that Step One is taking action to minimise packaging, which can be a source of plastic waste. This does not prove the brand does nothing, but it does mean there is not enough public information to show a clear packaging reduction plan. For shoppers, that is a gap in transparency rather than a verified failure.

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