St Frock

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St Frock Sustainability Actions

Founded and grew in Sydney

St Frock says it started in 2010 at Bondi Beach Markets and later grew into an online fashion business with a head office and warehouse in Ultimo, Sydney. It also says the company is self-funded and now has a team of more than 70 people. This is mainly business history, but it shows the brand’s scale and where it operates.

Works with suppliers in Asia

The brand says its supplier network includes partners in India and Vietnam. It also says senior staff travel to those suppliers each year to check fabrication, fit, finish, and wearability. That means the team looks at how the clothes are made and how they perform in real life, rather than only reviewing them from Australia.

Uses a fit-first design approach

St Frock says it starts its design process with the average Australian woman, which it describes as a size 16. It also says its garments are built for curves, with inclusive sizing across a full range of sizes. This is a product and fit choice, not a formal sustainability program, but it may help reduce returns if customers find better fits first time.

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