Speedo Sustainability - SustainabilityTracker.com

Speedo presents its sustainability and social purpose work through water safety, drowning prevention, product responsibility, and ethical trade. Its Swim Generation programme is described as a worldwide social purpose initiative to raise awareness about water safety and drowning prevention. The brand also says it is committed to limiting the environmental impact of its products and to manufacturing with regard for consumer and factory worker safety and the wider environment. Speedo’s responsibility page also refers to supplier welfare, restricted substances, and business standards under Pentland Brands.

Swim Generation programme

Swim Generation is Speedo’s worldwide social purpose programme designed to raise awareness about water safety and drowning prevention. We love to swim, we live to swim, and we believe everyone, everywhere has the right to swim. But not enough people understand the dangers of water and the importance of staying safe. A catalyst for change, Swim Generation marks the launch of a movement that will span future generations, while delivering a powerful message about drowning prevention.

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Limits product environmental impact

Our Products We’re committed to limiting the impact our products have on the environment. Whether you swim for fun, fitness or victory, everyone has the right to enjoy an active lifestyle.

Ethical trade and supplier welfare

Ethical Trade From working hours to fair wages, we take the welfare of our suppliers’ employees seriously. We source Speedo products from suppliers around the world who employ thousands of people. We recognise the complex ethical issues within the apparel and footwear manufacturing supply chain, and we're working to better understand these issues every day.

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Restricted substances list

Pentland Brands Ltd requires that its products are manufactured with regard for the safety of consumers and factory workers, and with consideration for the wider environment. This Restricted Substances List (RSL) provides details of chemicals and other potentially harmful substances that are restricted by Pentland, and allowable chemical limits for products placed on the market.

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Swim United campaign

Take Speedo’s Swim United campaign, for example. With the backing of Olympic champions like Adam Peaty and Ellie Simmonds, we’re tackling the alarming decline in children’s swimming skills head-on. We’re demanding government action to ensure every child learns this life-saving skill which is part of the National Curriculum already but targets are not being met.

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