Sophie & Eve

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Sophie & Eve Sustainability Actions

Chooses conscious products

Once our research is done, our buying ethos for Figure 8 is simple – we buy what we would feel good using on our own family. It should be conscious, sustainable and well-made.

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Personally tests products

We, Stephanie and Ying, still personally try every product that enters our store. We don’t just know our products as buyers; we experience them as moms.

Started in a garage in 2005

We started Figure 8 in 2005, out of our garage. In the past 17 years, we’ve grown to become one of America’s most established online boutiques for moms with a mom-base that extends world-wide.

Kept operations running safely

Our team has been amazing. Everyone has made adjustments to keep things running smoothly and to keep everyone safe. We’ve staggered our hours at the office even into the weekend to maintain safe distancing.

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