Sinsay Sustainability - SustainabilityTracker.com

Sinsay is one of the fashion brands managed by LPP, a Polish family business that says it bases its development on sustainable rules for all processes within the company. The sustainability content available for Sinsay is tied to LPP’s wider strategy, including its second Sustainable Development Strategy, “For People For Our Planet,” covering 2020–2025. LPP says this strategy is based on design and production, elimination of plastics, chemical safety, and infrastructure and buildings. LPP has also said it is increasing the percentage of more environmentally friendly products and implementing good production standards for a sustainable textile industry.

Joined Cotton made in Africa

By joining CmiA, LPP – whose brands include Reserved, Cropp. House, Mohito and Sinsay – is making a clear commitment to sustainable cotton cultivation and people in cotton-growing countries. Its first CmiA-labelled products will come to market before the end of 2022.

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Licensing fee for CmiA items

For each CmiA-labelled textile item, LPP pays a licensing fee to the Aid by Trade Foundation, Cotton made in Africa’s parent organisation. Licensing revenue is then reinvested in CmiA’s activities in Africa, which focus on providing small-scale farmers with training in sustainable cultivation methods and in business fundamentals.

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Supported CmiA farming standards

The CmiA standard prohibits the use of genetically modified seeds as well as the logging of primary forests. Only rainwater is used for irrigation. According to the latest study results, CmiA cotton has a significantly smaller ecological footprint while also helping to improve living conditions for small-scale farming families through training provided by CmiA.

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Published sustainability strategy

In 2019, LPP announced its second Sustainable Development Strategy “For People For Our Planet” to be implemented in the years 2020–2025, based on four pillars: design and production, elimination of plastics, chemical safety, and infrastructure and buildings.

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