Short Ski Shop

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Short Ski Shop Sustainability Actions

Sells recycled-fibre ski jackets

The shop lists a Protest ski jacket made from recycled polyester, which it says comes from discarded PET bottles. The product page also places it in the brand’s PRVE Green range, which is described as a sustainability-focused technical clothing line. This is a product-level action, not a full company-wide sustainability plan. It shows that at least some items in the range use recycled material instead of virgin plastic. PET stands for polyethylene terephthalate, a common type of plastic used in bottles and clothing.

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Shares impact and climate content

The shop hosts an impact page and also publishes sustainability-related reading about ski retail and climate change. One article it shares discusses how ski stores can reduce waste, cut plastic use, and support repair, reuse, and rental models. This does not prove the shop itself does all of these things, but it does show that sustainability is part of the content it chooses to publish. The material also links ski retail to emissions, materials, and the circular economy, which means keeping products in use for longer instead of throwing them away.

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Founded as a specialist ski shop

The company says the online shop was set up in 2005 by Rick and Jane Paris because they could not find a proper place to buy ski blades. It also says the business has grown to sell most things for winter sports fans. This is not a sustainability action by itself, but it helps explain the business model behind the retailer. The site presents itself as a specialist seller with product knowledge, which matters when judging whether it can guide customers toward longer-lasting gear and better product choices.

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