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ShirtSale.com.au Sustainability Actions

Uses lower-impact materials

Cotton On Group says it is choosing more recycled and organic fibres and using lower-impact production methods. It also mentions water-saving technology in denim. In simple terms, this means the business is trying to reduce the damage caused when raw materials are turned into clothes. The group says these choices are part of its wider effort to make products with less environmental impact.

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Checks suppliers on sustainability

The group says it uses a supplier grading system that includes a dedicated sustainability pillar. That means suppliers are reviewed not only on basic business performance, but also on how they handle environmental and responsible-practice issues. Cotton On says this helps it understand which partners share its approach and supports better decisions across the supply chain, which is the network of companies involved in making and moving products.

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Supports reuse and resale

Cotton On Group says it is working on product lifecycle and circular fashion partnerships, including Thread Together in Australia, World Vision in the US, and eBay Australia. These partnerships are meant to keep clothes and fibres in use for longer through resale, reuse, and recycling. In plain terms, the goal is to stop usable items from being thrown away too soon.

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Improves operations and energy use

The group says it is changing how it runs stores, logistics, and other operations to lower its footprint. It specifically mentions reducing energy use and increasing renewables, which means using more energy from sources like wind or solar instead of fossil fuels. It also says it is improving its logistics network, which can help cut emissions from transport and distribution.

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Funds nature projects

Cotton On Group says it supports projects that create long-term environmental benefits, including large-scale tree planting and reef conservation. It says these efforts are meant to restore ecosystems, protect biodiversity, and strengthen natural places that communities depend on. Biodiversity means the variety of living things in an area, and protecting it can help keep ecosystems healthy.

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Publishes sustainability reporting

The group says it produces The Good Report each year, which shares its sustainability responses and outcomes. It also points to a 2024 sustainability report on its American Apparel site, showing that reporting is part of how the wider business communicates progress. Public reporting can help readers see what a company says it has done, although the level of outside verification can vary.

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Uses ESG tools in finance

An independent article in the scraped material says some fashion companies use ESG tools such as carbon accounting and supplier audits to manage risk. It gives Lorna Jane as an example, not Cotton On, but it shows the kind of approach common in the sector. Carbon accounting means measuring greenhouse gas emissions so a business can track and reduce them.

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Builds circular fashion links

Cotton On Group says it is building resale, reuse, and recycling pathways through partners such as eBay Australia. This is part of a circular fashion approach, which means keeping products in use for as long as possible instead of following a take-make-waste model. The company presents this as a way to reduce waste and extend the life of clothing and fibres.

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