Sea Soul Studio

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Sea Soul Studio Sustainability Actions

Donates part of income

Sea Soul Blessings says it currently gives 10% of income from each sale to environmental causes. It also says it wants to move toward giving 50% of net profits in the future. This links the business to SDGs 14 and 15, which focus on life below water and life on land. The brand presents this as one way it supports nature while it grows.

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Removed plastic from packaging

In 2019, the brand redesigned its box set to remove plastic. It says the new version is made of around 70% recycled materials, is fully recyclable, and uses mineral oil based inks. It also says the set is vegan. The aim was to cut plastic pollution and make the packaging easier to recycle.

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Kept production local

Sea Soul Blessings says it keeps printing, manufacture, and fulfilment in one UK location for its gift sets. It also says it uses Royal Mail because it believes this delivery route has the lowest carbon footprint available to it. The brand says this is part of its effort to reduce transport emissions, although it also says it is still working on improving the carbon footprint of newer products.

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Launched digital alternatives

The brand offers digital products such as Sea Soul Insights, Sea Soul Sessions, a digital mini-book, and a digital-only subscription option. It says these avoid the production, printing, resource, and delivery impacts linked to physical goods. This is a simple way to reduce waste and material use, especially for customers who want a lower-impact option.

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Uses recycled and FSC stock

Sea Soul Blessings says its cards and books use recycled paper where possible, and FSC certified stock (FSC, a system that checks forest materials are sourced more responsibly) where recycled card is not thick enough. It also says some products use recyclable tins, recycled cores, and biodegradable or reusable packaging parts. The brand is trying to move toward biodegradable products, but says this is still a work in progress.

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Makes made-to-order products

Art of Soul Studio says its clothing is made to order, which means it only produces items after they are bought. It says this helps avoid unsold stock and reduces waste. The studio also says its print-on-demand model uses low-waste digital printing and vegetable-based inks. This approach is meant to cut overproduction and landfill waste.

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Uses upcycled marine waste

Ocean Sole 3.0 says it turns discarded flip-flops collected from Kenyan beaches into art, home décor, and other products. It says it also uses offcuts to make smaller items like beads and jewellery. The studio presents this as a circular design model, where waste is reused instead of thrown away. It also says the work supports local jobs and community training.

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