Reluv Clothing

Not verified. Claim this page

Visit Website

Reluv Clothing Sustainability Actions

Built a second-hand model

Reluv was founded in 2019 as an online store for preloved women’s clothing. Its business model is based on resale, which means clothes are sold again instead of being made new. The brand says this helps increase the use of garments that already exist, which is a key part of a circular fashion system. In simple terms, circular fashion tries to keep clothes in use for as long as possible so fewer items end up as waste.

12

Checks items before sale

Reluv says every item is inspected by hand through a strict selection process before it is listed for sale. The brand says this is done so customers receive clothing in excellent condition, with no rips, stains, or obvious wear. This is a sustainability-related action because resale only works well when items are kept in good shape and used again instead of being discarded.

12

Promotes reuse over buying new

Reluv encourages shoppers to choose second-hand clothing instead of new items. The brand links this to lowering personal impact on the planet and making reuse easier and more accessible. It also says it wants to inspire a new generation of shoppers to make second-hand their first choice. This supports waste reduction and more careful use of existing products.

12

About Reluv Clothing

  • Status
  • Unverified
  • Employees
  • 1 - 5
  • Industry
  • Apparel & Fashion
  • Country
  • Australia
  • Founded
  • 2019

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.