Sustainability Summary
- Good On You - We avoid
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - 1.5/5 (343 reviews)
- This is an unclaimed profile. Reebok Aust has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Reebok’s public sustainability picture is mixed. Independent rating sites say the brand gives too little detail on key issues like materials, labour, emissions, packaging, and supply chain traceability. Good On You rates it very poorly overall, and The Commons Earth says it lacks clear reporting and does not show strong plans to cut impacts. At the same time, Reebok has launched some lower-impact products, including plant-based and recycled-material shoes, and it has published claims about supplier standards and environmental efforts on its own sites. Overall, the brand shows some activity, but there is not enough public evidence to show a strong, well-documented sustainability strategy. Positive Sentiment Found Positive public signals are limited, but there are some. Reebok has been praised in third-party coverage for launching plant-based products such as the Forever Floatride GROW, a running shoe made from castor beans, algae foam, natural rubber, and eucalyptus, and for earlier Cotton + Corn shoes that were described as USDA-certified (a U.S. government-backed label for bio-based content) and sold in recyclable packaging. The Commons Earth also notes that Reebok uses some lower-emissions materials like recycled polyester. These points suggest the brand has experimented with lower-impact product design. Still, the positive picture is mostly about individual products, not a broad company-wide sustainability record. Common Criticisms: The strongest public signal is negative. Good On You rates Reebok “We avoid” overall, with 1/5 for Planet and 1/5 for People, saying the brand does not share enough information about labour policies and shows little evidence of action on issues like biodiversity, microplastics, or hazardous chemicals. The Commons Earth also gives Reebok a bad rating and says it could not find a sustainability page, emissions tracking, public reduction targets, repair or take-back services, or clear supply-chain traceability. Trustpilot reviews are also poor, with Reebok’s UK page showing a 1.5 out of 5 TrustScore from 343 reviews. Together, these sources point to weak transparency and unhappy customers, rather than a well-documented sustainability reputation.
Reebok Aust Sustainability Actions
Reebok Aust Sustainability Commitments
2030
Use only sustainable materials
A third-party article says Reebok has committed to using 100% sustainable materials by 2030. In plain terms, that means it aims to switch all of its materials to lower-impact options by that year. The same source says this goal sits alongside product lines such as Ree[GROW] and Ree[CYCLED]. Independent reviewers still say the brand has not published enough detail to show how it will reach the target.
2024
Remove virgin polyester
A third-party article says Reebok pledged to eliminate virgin polyester from its material mix by 2024. Virgin polyester is new plastic-based fibre made from fossil fuels. Cutting it would reduce dependence on new plastic inputs if the target was met. The available material does not confirm whether the goal was achieved, so it should be treated as a stated commitment rather than a verified outcome.
