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Rebel Sustainability Actions

Used recycled fabric in Ell/Voo

Rebel says its Ell/Voo women’s activewear line used over 316,700 metres of fabric made from about 90 tonnes of recycled materials in the 2024 financial year. It says this meant 65% of the fabric in women’s and girls’ collections came from recycled sources. This is a product-level change aimed at reducing the use of virgin materials, which are new raw materials taken directly from nature.

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Switched to paper hangtag loops

Rebel says it replaced plastic hangtag loops with paper-based ones. It says this change keeps about 1 million small plastic parts out of landfill each year. This is a packaging and product-label change that aims to cut down on single-use plastic waste.

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Recycles sports balls in stores

Rebel says it works with TreadLightly’s Sports Ball Recycling Program, which collects and recycles old sports balls. The company says many of its stores have collection bins for customers. TreadLightly is an industry-led recycling program started in 2021 and backed by the Australian Sporting Goods Association (ASGA), a trade group for sporting goods businesses.

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Recycles unwanted sports shoes

Rebel says its stores across Australia take part in TreadLightly’s shoe recycling program. Customers can drop off old sports shoes, which are then turned into products such as gym mats, floors, and playground surfaces. Rebel says that in 2023 its contribution helped collect 58 tonnes of shoes, and TreadLightly estimated that Rebel collected 22,274 pairs for recycling.

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Recycled old uniforms with Upparel

After updating team uniforms, Rebel says it worked with Upparel to recycle the old clothing and hardware. It says more than 4 tonnes of textiles and hardware were kept out of landfill and recycled. This is a waste-diversion step that gives used workwear a second life instead of sending it to rubbish dumps.

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Supported Lifeline fundraising

A third-party article says Rebel has partnered with Lifeline since 2021 and used its stores, digital channels, suppliers, and sporting ambassadors to raise money for mental health services. The article says the company committed $750,000 over three years and later passed $1 million in total contributions. It also says campaigns raised large sums through in-store donations and product-linked fundraising.

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