Rains Sustainability - SustainabilityTracker.com

Rains is a Danish outerwear lifestyle brand founded in 2012. Its sustainability information focuses on product durability, materials, responsible production, and environmental protection across its business operations. The company says its starting point to product sustainability is safety and durability, and that it has chosen PU-coating as its signature because it is significantly more environmentally friendly than PVC and DWR-PFC. Rains also states that it aims to make responsible choices in the design and operation of stores and offices, and in the movement of products around the globe. Its responsibility page also references a Code of Conduct, modern slavery statements, amfori BSCI membership, and compliance with REACH.

Durability-led product design

Materials and Innovation: Our starting point to product sustainability is found in safety and durability, by developing products that are safe to wear for people and, in the long run, have less impact on the planet. Rains has specifically chosen PU-coating as its signature, as it is significantly more environmentally friendly than its hormone disrupting alternatives: PVC and DWR-PFC.

Responsible production standards

Responsible Production: We are committed to setting high ethical standards in production and ensuring mindful manufacturing through audits, training and education. Our commitment is stamped by amfori BSCI membership and a commitment to implementing the UN’s universal, international minimum standards for responsible business behaviors.

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REACH product pledge

Product Pledge: All components of Rains’ products stand confidently under the standards of REACH; the European legislation regulating registrations, evaluations, authorizations and restrictions of chemicals. Our product pledge is based on strict European legal requirement and voluntary initiatives acted in accordance with in all our operating countries.

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Environmental protection in operations

Environmental Protection: With a holistic approach to sustainability, we aim to make responsible choices in every part of our business, including the way we design and operate our stores and offices, as well as how we move our products around the globe.

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Product care and longevity

Longevity has shown to be one of the most influential parameters for improving environmental impacts. In other words: the longer a raincoat lasts, the smaller its annual environmental impact will be. In this case, product care and maintenance are essential aspects of Rains sustainability initiatives.