Pizza Pilgrims Sustainability Profile

Pizza Pilgrims is presented as a pizza brand that is testing sustainability initiatives through its Selfridges site in London. The branch is described as a “sustainability laboratory”, with features including a mural made from used bottles and seats upholstered in Piñatex. The company says the site will help determine how the 18-site brand develops in the future, and that it will use mainly British ingredients, with the exception of its Italian tomatoes. The available content indicates an interest in materials, sourcing and experimentation rather than a fully stated company-wide sustainability programme.