Pepe Jeans Sustainability - SustainabilityTracker.com

Pepe Jeans says it is committed to leveraging its brand power to build a better future through its PEPE FUTURE sustainability platform. The platform is described as the first step in its journey and is intended to minimise environmental impact and look after partners within its supply chain. Its sustainability approach is organised around three pillars: Responsible Materials, Water, and Sustainable Finishes. The brand highlights the use of Better Cotton, organic cotton, recycled materials, sustainably managed lyocell and viscose, lower-impact denim washes, mineral dyes, responsible leather, and footwear technologies designed to reduce plastic waste and air pollution.

Launched PEPE FUTURE

The launch of PEPE FUTURE marks the first step in our journey. Our new sustainability platform will revolutionise the way we operate by minimising our impact in the environment and looking after our partners within our supply chain.

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Joined Better Cotton Initiative

We are proud members of the Better Cotton Initiative (BCI). This is how we contribute to improving global cotton production for the people and areas that grow it. BCI also aims to create a better future in the sector by training farmers to use water efficiently, to take care of the soil and natural habitats, to reduce the use of harmful chemicals, and to respect the rights and well-being of workers.

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Used recycled materials

Discarded garments and textile waste from factories can be recycled and used again, while plastic waste can be turned into reusable polyester or nylon fibres. We use some of these materials in our Pepe Future garments.

Sourced sustainable fibres

Lyocell and viscose are semi-synthetic fibres obtained from wood pulp. We source ours from sustainably managed forests with strict water and chemical controls.

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Applied sustainable washes

With a green EIM score, our sustainable denim washes drastically cut back on the use of water, energy, and chemicals to limit our impact on the environment.

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