OluKai Sustainability - SustainabilityTracker.com

What do our labels mean?

OluKai presents its sustainability and ESG position through its Hawaiian values of Ohana, Aloha, and Quality, with an emphasis on community, responsible sourcing, and product integrity. The company says its B Corporation certification has been a testament to continuous improvement on ESG performance and has pushed it to exceed its standards. Its sustainability approach includes the use of recycled rubber, premium sustainable leather, and innovative waterproof synthetics, alongside efforts to minimize waste water, reduce hazardous substances in manufacturing, and build products that last longer. OluKai also supports Hawaiian culture and local communities through the Ama OluKai Foundation and partnerships with ocean and community initiatives.

About OluKai

Status
Unverified

Website
Visit Website

Employees
100 - 500

Country
United States

OluKai Sustainability Actions

B Corporation certification

Such high standards are reflected in the company’s certification as a B-Corporation early in the journey of both those enterprises, a decade ago. Kerry explains that this certification has been more than just a label; it’s a testament to the company's progress of continuous improvement on ESG performance. Being a B-Corp has pushed the company to exceed its high standards, ensuring its operations are as sustainable as possible.

Uses lower-impact materials

So, OluKai’s use of recycled rubber, premium sustainable leather, and innovative waterproof synthetics are just the start of what “sustainability” means in the context of Aloha.

Supports Hawaiian communities

Giving back is ingrained in OluKai’s DNA. And not just through its Ama OluKai Foundation, a private non-profit 501(c)(3) founded in 2014, which partners with local organizations to preserve Hawaiian culture and support initiatives that ensure the heritage thrives. The company’s sales, too, directly support the community, including local lifeguards and partnership with the Hokulea Polynesian Voyaging Society, among others.

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Funds Lahaina relief

We fundraised over seven figures for Lahaina Relief after the Maui disaster … it’s a cause that we're deeply connected to.

Minimizes manufacturing impacts

OluKai is one of less than 4,000 brands worldwide to be Certified B-Corporation; in production, OluKai helps minimize waste water, reduce hazardous substances in manufacturing and build quality products that last longer, lessening their manufacturing footprint.

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