New Ground Group Ltd.

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New Ground Group Ltd. Sustainability Profile

What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

New Ground Group Ltd. is a coffee business based in Oxfordshire, United Kingdom, with a sustainability and social impact model centred on second chances and community benefit. It became a certified B Corp in December 2022 and describes itself as using business as a force for good. The company says it creates work and training opportunities for ex-offenders across the UK through its business and the NewGround Foundation. It also states that it sources coffee from small-scale farms, uses recyclable packaging, and has reduced emissions through ultra-efficient roasting and renewable energy.

About New Ground Group Ltd.

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • United Kingdom

New Ground Group Ltd. Sustainability Actions

B Corp certified

New Ground Group Ltd. is proud to be one of the UK’s first B Corp-certified coffee roasters, recognised for meeting high standards of social and environmental performance. Certified Since December 2022.

Created work opportunities

We use our business to create work and training opportunities for ex-offenders across the UK, giving some of the most overlooked people in society a new beginning.

Launched the Foundation

NewGround is both a trading company (New Ground Group Ltd, company no. 11446945) and a charitable entity (the NewGround Foundation, charity no. 1207899). The NewGround Foundation CIO is the largest single shareholder of New Ground Group Ltd which means profits = funds for the foundation.

Recyclable coffee bags

Our coffee bags are fully recyclable and designed for circularity, keeping materials out of landfill and reducing long-term environmental impact.

Reduced roast emissions

With our Loring roaster we get up to 80% fuel savings and reduction of greenhouse gases in every roast compared to conventional roasters.

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New Ground Group Ltd. Sustainability Commitments

2025

Train prison leavers

The NewGround Foundation trains up current prisoners in coffee & barista skills, and connects them with potential employers upon release.

2025

Support employment after release

As NewGround Academy graduates approach release, we will help those interested to secure employment in the industry in their release location.


What do our labels mean?

Certified B Corporation Logo

Certified B Corporation

About New Ground Group Ltd.

  • Status
  • Unverified
  • Employees
  • 5 - 25
  • Country
  • United Kingdom

Sustainable Development Goals

New Ground Group Ltd. is committed to advancing these Global Goals to promote prosperity for people & planet.

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