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Navigate Sustainability Actions

Advised on ESG pushback

How To Navigate Political Pushback of ESG initiatives. According to our research, 88% of publicly traded companies had Environmental Social Governance (ESG) programs in 2022. Initiatives related to sustainability are becoming undeniably important—but what happens when key stakeholders aren’t on board? Here, we present ways in which to appease all stakeholders, and the public alike, when it comes to creating ESG strategies.

Guided ESG communications

According to McKinsey, ESG reporting and communications are not just about compliance, but about creating value, building trust, and contributing to a sustainable future. This puts internal and external communications at the heart of effective ESG related PR and Investor Relations. These activities play a critical role in articulating a company’s sustainability journey, fostering stakeholder engagement, driving long-term investment.

Warned against greenwashing

Many companies are still greenwashing due to a lack of understanding of legislation and best practice. To avoid these pitfalls companies should build a bridge between internal and external communications channels to align data and stories that matter to both internal and external stakeholders.

Promoted ESG training

Many also roll out training to provide a safe space for all to learn and question commonly held ideas. By consistently reinforcing values in this way and creating a forum in which to debate, you create a culture where ESG and DEI feeds into people’s everyday working lives regardless of whether shareholders wish to prioritise or not.

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