Natural Necessity Surf Shop Sustainability

Natural Necessity Surf Shop is a long-running surf retailer based in Gerringong, New South Wales. Its own site says the business is family owned and has been operating for more than 50 years. On sustainability, the clearest public signal is a product line called Surf Organic, which says it uses recycled packaging, has a zero plastics policy, and supports 1% for the Planet, a giving network for environmental causes. However, the site does not show a full sustainability report or detailed public data on emissions, labour, or supply chain impact. Independent review and rating coverage is limited, so the overall ESG picture is only partly visible. Positive Sentiment Found Public sentiment is limited, but the available third-party signals are not strongly negative. Trustpilot snippets for other surf shops show that customers often care about stock, delivery speed, and product quality, which suggests the category is heavily judged on service rather than sustainability. Commons Earth also presents itself as a place to find independently rated sustainable brands and says it helps people skip greenwashing, but no direct rating for Natural Necessity was shown. Overall, there is not enough independent commentary here to show a strong sustainability reputation either way. Common Criticisms: There is no direct third-party criticism of Natural Necessity’s sustainability claims in the material provided. The main gap is transparency: the brand site does not show a public sustainability report, emissions data, or independent certification for its Surf Organic claims. That means readers cannot verify how broad the zero plastics policy is, how recycled the packaging really is, or how the supply chain is managed. Trustpilot snippets in the material relate to other surf stores, not this brand, so they do not provide a reliable negative signal for Natural Necessity itself.

Surf Organic line and packaging

Natural Necessity highlights a Surf Organic range on its site. The page says Surf Organic aims to make products that perform like regular surf gear while using more environmentally careful methods. It also says the company uses a zero plastics policy and packs products in recycled materials. The collection page notes that the range is currently empty, so the site does not show active products there at the moment.

12 14

Supports 1% for the Planet

The Surf Organic page says the business is a member of 1% for the Planet, a network where members give at least 1% of sales to environmental groups. This is a past and ongoing action because it shows the company has already joined the scheme and uses it as part of its sustainability approach. The site does not give details on which causes or groups receive support.

13 15

Recycled materials in packaging

Natural Necessity says Surf Organic products are packaged in recycled materials. That suggests the business is trying to reduce the use of new plastic and other virgin materials in its packaging. The site does not provide numbers, testing results, or a breakdown of how much packaging has been switched, so the claim is broad rather than fully measured.

Frequently Asked Questions

Has Natural Necessity published a sustainability report?

Confidence: Low. As of July 2026, Natural Necessity has not publicly shown a full sustainability report in the material available here. The site does mention a Surf Organic range, recycled packaging, a zero plastics policy, and membership of 1% for the Planet, but those are not the same as a formal report. Consumers who want more detail could ask the company for data on packaging, emissions, and supply chain practices.. Sources: Natural Necessity sustainability pages, Natural Necessity site - https://www.naturalnecessity.com.au/collections/surf-organic?srsltid=AfmBOopad_k19_fRfsAoruz4cBX6a8TLkKsUMvB3rlaPg22t7jhQmeHz, https://www.naturalnecessity.com.au/?srsltid=AfmBOopBLnl9KBOzPadw74WMgefJWK58dvmCrMrRueVS0JwFiss9mtee

What is Natural Necessity's sustainability rating?

Confidence: Low. As of July 2026, no independent sustainability rating for Natural Necessity was shown in the available material. Good On You did not list the brand, and no B Corp certification was shown. That means there is no third-party score here that a shopper can use to compare the company with others. Consumers can check back later or ask the brand for independent verification of its claims.. Sources: Good On You, B Corp - https://www.bcorporation.net/

What sustainability certifications does Natural Necessity have?

Confidence: Moderate. As of July 2026, the clearest third-party-linked sustainability membership shown is 1% for the Planet, a network where members give at least 1% of sales to environmental causes. The available material does not show a B Corp certification, GOTS certification, or other formal product standard for Natural Necessity itself. The Surf Organic page also mentions recycled packaging and a zero plastics policy, but those are brand claims rather than independent certifications.. Sources: Natural Necessity Surf Organic, B Corp - https://www.naturalnecessity.com.au/collections/surf-organic?srsltid=AfmBOopad_k19_fRfsAoruz4cBX6a8TLkKsUMvB3rlaPg22t7jhQmeHz, https://www.bcorporation.net/

What is Natural Necessity's carbon footprint?

Confidence: Low. As of July 2026, Natural Necessity has not publicly disclosed a carbon footprint in the material available here. There are no figures for Scope 1, 2, or 3 emissions, which are the standard ways companies measure direct emissions, energy use, and supply chain emissions. Without those numbers, shoppers cannot tell how much climate impact the business has or whether it is reducing it over time.. Sources: Natural Necessity site - https://www.naturalnecessity.com.au/?srsltid=AfmBOopBLnl9KBOzPadw74WMgefJWK58dvmCrMrRueVS0JwFiss9mtee

Is Natural Necessity's packaging sustainable?

Confidence: Moderate. As of July 2026, Natural Necessity says its Surf Organic products are packed in recycled materials and that the range follows a zero plastics policy. That suggests the company is trying to reduce plastic waste. However, the site does not explain how much packaging is recycled, whether all products use the same approach, or whether any independent checks support the claim. Consumers who care about packaging could ask for more detail before buying.. Sources: Natural Necessity Surf Organic - https://www.naturalnecessity.com.au/collections/surf-organic?srsltid=AfmBOopad_k19_fRfsAoruz4cBX6a8TLkKsUMvB3rlaPg22t7jhQmeHz

Is Natural Necessity ethical on labour and supply chain issues?

Confidence: Low. As of July 2026, there is not enough public information here to judge Natural Necessity’s labour or supply chain practices. The available pages do not show a supplier code of conduct, factory list, audit results, or worker welfare data. That means the brand’s ethics on labour cannot be confirmed from the material provided. Consumers who want a clearer answer could ask the company where its products are made and how suppliers are checked.. Sources: Natural Necessity site - https://www.naturalnecessity.com.au/?srsltid=AfmBOopBLnl9KBOzPadw74WMgefJWK58dvmCrMrRueVS0JwFiss9mtee

What is Natural Necessity doing about sustainability?

Confidence: Moderate. As of July 2026, Natural Necessity says it is working on sustainability through its Surf Organic range, recycled packaging, a zero plastics policy, and membership of 1% for the Planet. Those are the main public actions shown in the material. The company has not published a full sustainability report or detailed performance data, so the scale of these efforts is still unclear. Consumers can ask the brand for more evidence if they want to compare it with other surf retailers.. Sources: Natural Necessity Surf Organic, Natural Necessity site - https://www.naturalnecessity.com.au/collections/surf-organic?srsltid=AfmBOopad_k19_fRfsAoruz4cBX6a8TLkKsUMvB3rlaPg22t7jhQmeHz, https://www.naturalnecessity.com.au/?srsltid=AfmBOopBLnl9KBOzPadw74WMgefJWK58dvmCrMrRueVS0JwFiss9mtee

Sustainability Summary

Natural Necessity Surf Shop Sustainability Profile

Sustainability Summary