Natural Fit Footwear Company

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Natural Fit Footwear Company Sustainability Actions

Sells carefully chosen brands

Natural Fit Footwear says it chooses its products carefully and offers a range of international footwear brands. The public profile also says it serves people who spend a lot of time on their feet at work, such as those in food and drink, retail, and nursing. This shows a focus on comfort and fit, but the available material does not explain whether the brand checks the environmental or labour practices behind those products.

Uses a custom Shopify site

A case study about the brand says it worked with a digital agency to build a custom Shopify site with conversion-focused user experience, better product page content, and email marketing tools. This is mainly a business and sales change, not a sustainability action. It does not provide evidence of environmental or social impact work, so it should not be read as an ESG claim.

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