MUD Jeans International Sustainability Profile

MUD Jeans International presents circularity as the basis of its business model, with a focus on keeping denim in circulation through repair, resell and fibre-to-fibre recycling. Its sustainability content highlights water and CO2e savings from lifecycle analysis, take-back and recycling schemes, and the use of recycled cotton and renewable energy in production. The company says it aims to eliminate textile waste and to show that fashion can be commercially viable and restorative. It also publishes sustainability reporting and sets goals across product, people, environment and activism.