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Modlily Sustainability Actions

Customer-led swimwear campaign

In July 2025, Modlily ran a campaign that invited real customers from around the world to share photos of themselves wearing its swimwear. The company said nearly a thousand people submitted images. The campaign focused on body confidence, diversity, and user-generated content, which means content made by customers instead of the brand’s own models or studio team. This is more about social inclusion than environmental action, but it is still part of the brand’s public ESG-related messaging.

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Uses customer feedback in marketing

Modlily said it planned to feature selected participants from the ModlilyStyle campaign on its social channels and in future marketing. That shows the brand is using customer participation as part of its public-facing approach. The material also says the company has a large global customer base and uses interactive storytelling and social challenges to stay in touch with shoppers. This is a communications and community action, not a direct environmental measure, but it does show how the brand engages its audience.

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