Sustainability Summary
- Good On You - Not good enough (Planet 3/5, People 2/5, Animals 3/5)
- Ethical Consumer - This information is locked, visit Ethical Consumer's website
- B Corp - Not found
- Trustpilot - 2.5/5 (6 reviews)
- This is an unclaimed profile. Mejuri has not joined Sustainability Tracker to verify their sustainability credentials. We gathered what we could from public sources.
Mejuri presents sustainability as part of how it makes and sources fine jewelry. Its published report says it focuses on traceability, circularity, and responsible sourcing, with a mix of newly mined, lab-grown, and recycled materials. It also says it works with suppliers that meet independent standards and uses a Supplier Code of Conduct and a Social and Environmental Accountability program to check practices. Third-party sources show a more mixed picture: Good On You rates the brand “Not good enough,” while reporting and industry coverage highlight active work on emissions, recycled metals, and mine-restoration partnerships. The overall picture is of a brand that has made real sustainability moves, but still has gaps in transparency and proof of progress. Positive Sentiment Found Public coverage shows several positive signals around Mejuri’s sustainability work. Good On You rates the brand “Not good enough” overall, but still gives it 3/5 for Planet and 3/5 for Animals, noting its use of lower-impact materials, recyclable packaging, and a science-based target. Industry reporting also points to concrete action: Mejuri released its first sustainability report, invested $1.5 million in mine restoration, and backed projects that repaired habitat and stream damage in Alaska and the Yukon. Thomson Reuters said the brand is prioritizing Scope 3 emissions, which is the part of the footprint tied to its supply chain, and is working with cross-industry partners to improve traceability and mining practices. These sources suggest the brand is active and moving beyond basic claims, even if progress is still uneven. Common Criticisms: The main criticism in the available third-party material is that Mejuri still has major transparency and labor gaps. Good On You rates it “Not good enough” overall and gives it only 2/5 for People, saying there is no evidence of living wages in its supply chain and no public breakdown of suppliers. The same source says it did not disclose enough worker safeguards during the height of the Covid-19 pandemic. On climate, DitchCarbon says the brand does not currently disclose Scope 3 emissions data, even though other sources say most of its footprint sits there. That means the biggest part of its impact is still not fully open to outside review. The brand also has no B Corp certification listed, and its climate targets are not yet shown as fully on track in the independent ratings.
Mejuri Sustainability Actions
Mejuri Sustainability Commitments
2030
Climate positive by 2030
Mejuri says it aims to be climate positive by 2030. In simple terms, that means it wants to go beyond cutting emissions and also support restoration and conservation work. The company links this goal to its material choices and to wider climate action across its supply chain. Third-party coverage says most of its emissions come from Scope 3, so reaching this target will depend heavily on suppliers and materials, not just its own stores and offices.
2030
Cut Scope 1 and 2 emissions
DitchCarbon says Mejuri has a near-term target to reduce absolute Scope 1 and 2 greenhouse gas emissions by 66.5% by FY2030 from a FY2022 base year. Scope 1 and 2 are the emissions the company controls directly or through purchased energy. This is a formal reduction target linked to the Science Based Targets initiative, which is a framework that checks whether climate targets match what science says is needed to limit warming.
2030
Reduce Scope 3 intensity
DitchCarbon also says Mejuri aims to cut Scope 3 greenhouse gas emissions by 52% per thousand CAD value added by FY2030 from a FY2022 base year. Scope 3 covers the wider supply chain, such as materials, transport, and other indirect impacts. This is important because other sources say Scope 3 makes up almost all of the brand’s footprint. The target is intensity-based, which means it is tied to value added rather than a simple total emissions cut.
