MB&F Watches

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MB&F Watches Sustainability Actions

Small-series production

MB&F makes watches in very small series rather than mass production. Wikipedia describes the brand as a manufacturer of concept-type watches with production of 350 pieces in 2022. Smaller output can mean fewer products are made overall, but the source does not say anything about waste, materials, repairs, or emissions. So this is a production fact, not proof of a sustainability program.

Created M.A.D. Gallery

The brand created M.A.D. Gallery in Geneva in 2011 and later opened locations in Dubai and Taipei, with smaller MB&F Labs in Singapore and Paris. M.A.D. stands for Mechanical Art Devices. The gallery shows MB&F timepieces as mechanical art alongside work by other artists. This is mainly a cultural and design move, not a clear environmental action, but it does show the brand building a wider creative platform around its products.

Patented watch mechanism

In 2018, MB&F was granted a patent for a perpetual calendar mechanism that automatically corrects at the end of months with fewer than 31 days. A perpetual calendar is a watch feature that keeps track of month lengths and leap years. This is a technical product development, not a sustainability measure, but it shows the brand investing in long-life mechanical design rather than disposable electronics.

About MB&F Watches

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